Tourism Australia is rolling out a new ‘always-on’ virtual platform, Australia 365 On Demand, to support the industry in staying connected while travel and tourism continues to be impacted by ongoing uncertainty due to the global pandemic.
The new platform, Australia 365 On Demand, in partnership with the State and Territory Tourism Organisations, will provide Australian industry, global distribution partners, and Aussie Specialists the opportunity to share, train, update and connect throughout the year.
Tourism Australia’s Managing Director Phillipa Harrison said planning now for travel in a post-COVID world means that flexibility and innovation in keeping the industry connected now is more critical than ever.
“We know how important it is to connect Australian tourism operators with travel trade partners from around the world, and with travel restrictions posing a challenge for those who would usually meet in person, we continue to adapt so we can provide new ways of bringing the industry together,” Harrison said.
“In launching this new digital platform, we are helping our global distribution partners and Aussie Specialists keep up to date on Australia’s evolving tourism offering 24 hours a day, 365 days of the year and focus on business connections that will be so vital to support recovery and the return of international travel.”
As part of the initiative, the Australian tourism industry has been invited to participate in the Australia 365 On Demand platform, with each exhibitor having their own company or destination listing to showcase their products and regions to travel trade partners across the globe.
Global distribution partners and Aussie Specialists will be able to search and review the listings, including key contacts, product updates, brand assets and social media links. Australian industry partners will continually update their listings to showcase the latest products and promotional materials for distribution partners to access and download.
Trade partners can register directly for Australia 365 On Demand to stay connected with Australian industry partners throughout the year, and access the platform via Tourism Australia’s other support platforms: the Trade Resources Hub and Aussie Specialist Program.