A Thai tourism delegation led by Sudawan Wangsuphakijkosol, Minister of Tourism and Sports, accompanied by Thapanee Kiatphaibool, Governor, Tourism Authority of Thailand, and 59 industry stakeholders, including hotels, tour operators, attractions, and golf courses, will be participating in South Asia’s Travel and Tourism Exchange (SATTE) 2024, commencing February 22, 2024.
Sudawan Wangsuphakijkosol, Minister of Tourism and Sports, said, “I am determined to elevate Thailand to be a quality and safe destination that delivers a valuable experience to our visitors from India through Thailand’s Soft Powers and promote Thailand to be an all-year-round destination.”
India is one of Thailand’s most important visitor markets. Last year, the number of Indian travellers totaled 1.62 million, making it the fourth largest market. Revenue generated from Indian travellers’ spending amounted to over 63 billion Baht in 2023. This year, as of February 15, India ranked fifth with 242,839 arrivals.
Thapanee Kiatphaibool, TAT Governor, said, “Key strategies to realise our targets will be subsidy schemes for incentive, wedding, and celebration groups. Joint promotions with airlines and travel agents will be offered for repeat visitors and golfers. Just as importantly, we will continue to strengthen our presence through India’s leading shows, including OTM in Mumbai, and SATTE in New Delhi.”
TAT’s marketing activities will aim at current segments, including family, millennials, weddings and celebrations, golfers, luxury, and incentive groups. Specific initiatives will be introduced for new segments, such as senior citizens, women travellers, rejuvenating tours, and adventure sports. Gen Z and LGBTQIA+ are also earmarked as potential segments.
From January 1 to February 15, 2024, Thailand recorded 4.87 million foreign arrivals, generating over 215 billion Baht. The top five markets were China, Malaysia, Russia, South Korea, and India. For the entire year, TAT has set an overall revenue target of 3 trillion Baht.
 2024, commencing February 22, 2024.){kind=link}