Hundreds of international travel agents who specialise in selling Australia’s world-class tourism experiences to the world will gather in Western Australia later this year when Perth hosts Tourism Australia’s mega-event, G’day Australia.
The event will put Australian tourism businesses face-to-face with about 300 agents from key markets around the world, who have been trained by Tourism Australia to be Aussie Specialists.
G’day Australia will provide a boost for tourism in Western Australia and across the country, with state and territory tourism organisations supporting a national familiarisation program around the event, giving visiting agents first-hand experience of the best Australia has to offer.
Experiencing Australia for themselves will help visiting Aussie Specialist agents encourage international visitors to stay longer and spend more in Australia, which is good news for Australian tourism businesses and the more than a million jobs the sector directly and indirectly supports.
In the past, 100 per cent of the travel agents who took part in G’day Australia have said they planned to sell more of Australia as a result of the event, which will help our tourism sector continue on its path to surpass 2019 international visitation numbers and grow sustainably into the future.
G’day Australia will be hosted in partnership with Tourism Western Australia from Sunday, 13 October to Friday, 18 October.
Don Farrell, Federal Minister for Tourism, Australia, said, “G’day Australia is an opportunity to sell the best Australia has to offer to the world. We want more international tourists booking a holiday to Australia, staying for longer, and spending more – and this event will help achieve just that.
“Travel agents with first-hand experience of Australia’s best tourism experiences will be better able to sell Australian holidays in key markets around the world, using their lived experience to convince their customers of the many reasons to book a trip down under.
“Perth will make an exceptional host city, giving agents the opportunity to experience Western Australia’s wealth of diverse, unique, and wonderful attractions, which form a critical part of our nation’s tourism industry.
“International visitor numbers have been steadily increasing since we first welcomed travellers back, and events like G’day Australia support the return to pre-pandemic levels and further growth of our tourism sector and its important contribution to Australia’s economy.”
Rita Saffioti, Deputy Premier and Minister for Tourism, Western Australia, said, “Western Australia is a remarkable and unique place to explore that must be seen to be believed – this is why it’s essential that Aussie Specialist agents have the opportunity to visit our beautiful State and experience its incredible tourism offerings for themselves.
“Our government is very excited to partner with Tourism Australia to host G’day Australia in Perth, and familiarisation visits throughout Western Australia.
“We look forward to welcoming Aussie Specialist agents and Tourism Australia representatives to the state in October, when we will showcase the vast array of iconic tourism destinations and experiences in WA that are ready to welcome visitors from around the world.
“We trust that everyone who visits Western Australia as part of G’day Australia will feel inspired to share their experiences with their clients and recommend Western Australia as a must-see holiday destination.”
Carolyn Turnbull, Managing Director, Tourism Western Australia said, “Western Australia truly is the Dream State, with natural wonders, supernatural contrasts of colour and texture, and rare experiences that have to be seen to be believed – which is why it’s vital that Aussie Specialist Agents from our key global markets have the opportunity to visit and experience our incredible tourism offerings for themselves.
“We look forward to welcoming Aussie Specialist Agents and Tourism Australia representatives to the state as part of G’day Australia and we cannot wait to show them our most iconic tourism destinations and experiences.
“We know that everyone who visits Western Australia as part of G’day Australia forum will leave feeling inspired and ready to sell our state to their clients and drive even more visitors to Western Australia.”
