In a bid to enhance the overall tourist experience, Saudi Arabia has introduced over 1,500 activities in collaboration with the private sector, said Fahd Hamidaddin, CEO of the Saudi Tourism Authority.
Addressing the second Saudi Tourism Forum in Riyadh, Hamidaddin emphasised the Kingdom’s dedication to offering a range of captivating experiences for tourists, with substantial involvement from the private sector. He highlighted the well-equipped resources in the Kingdom essential for achieving its aspirations and goals. These resources encompass both natural and human components, supported by trusted leadership.
Hamidaddin said, “In tourism experiences (activities), last year we were talking about less than 500. Today, we have reached 1,500 tourist experiences. These experiences were primarily the result of private sector work.”
Hamidaddin emphasised the pivotal role played by the private sector, with 17 tourism companies joining the industry, bringing fresh perspectives and capabilities.
This sector’s expansion will continue generating higher demand, attracting 2 million tourists annually, the official said.
He emphasised a significant improvement in hourly flights, increasing 70 points. The 70 points is a standardised metric for measuring the enhancement in the overall flight experience within the Kingdom.
However, Hamidaddin attributed this surge not only to a specific authority but to the collaborative efforts of the government system and the private sector.
“For example, in hotels, we have raised the level of services required by some tourist destinations in different languages in terms of taking care of tourists,” he explained.
During his speech, Hamidaddin stated that the forum will witness the signing of more than 50 agreements and memorandums of understanding between several participating parties.
“Our goal with this forum is to increase cooperation among all workers in the Saudi tourism sector and exchange experiences, ideas, and proposals. This is to ensure sustainability and affirm the Kingdom’s position as a global tourist destination,” he continued.
Saudi Tourism Minister Ahmed Al-Khateeb, on the same day, emphasised the Kingdom’s focus on major projects aimed at developing the tourism sector and attracting investments. Al-Khateeb revised the tourism targets for 2030 to 150 million visitors, up from the initial goal of 100 million.
The minister anticipates reaching the original goal by the end of 2023 and expects 75 million international visitors and 75 million domestic travellers out of the revised target. The ministry plans to invest over $800 billion in the next decade to support the sector’s growth.
The Saudi government’s proactive measures and collaboration with the private sector are poised to position the Kingdom as a global tourist destination, fostering sustainable growth and economic development.
, last year we were talking about less than 500. Today, we have reached 1,500 tourist experiences. These experiences were primarily the result of private sector work.”){kind=link}