25hours Hotel One Central, in Dubai has joined hands with IRIS Reps for Representation Sales and Marketing in India.
“We are excited to have IRIS Reps support the ongoing success of 25hours Hotel One Central – the first hotel of its kind to open outside Europe and the largest in the company. The property has received significant publicity since opening in December 2021, challenging norms in Dubai and most recently recognised on the 2022 Conde Nast Traveller Global Hotlist. We look forward to working closely with the IRIS Reps team to develop great awareness for the property and brand,” said Aisling Jennings, Director of Sales.
Overlooking the Museum of the Future and boasting 434 bedrooms and suites, 25hours Hotel One Central tells the region’s story through its interiors, combining the ancient traditions of the Bedouins with a progressive, forward-thinking design and a nod to the future. Masterminded by Christoph Hoffman and renowned interior design firm, Woods Baggot, elements of tales where the traditional meets the modern are intricately woven and exhibited floor-by-floor, creating an entirely contemporary narrative, promising a truly one-of-a-kind experience featuring over 6000 pieces of art and objects throughout.
Offering a unique take on living areas and co-working spaces: 25hours Hotel One Central provides an inviting space fully equipped with a modern ‘open’ pantry concept to encourage a community feel, allowing local heroes to connect with the well-travelled. The impressive lobby includes a Fountain of Tales which is home to 5,000 books, while a podcast recording room and analogue circus pay homage to the groups love for practical devises – offered in true 25hours style. In addition to the impressive rooftop pool, a total of five characterful restaurants and bars take guests on a culinary trip around the world from Northern India to the Beer Gardens of Bavaria: there is something for everyone at the hotel – including an outdoor cinema which will open in October. Alongside rental of MINI cars and Schindelhauer bikes, for unwinding the hotel features The Extra Hour Spa and Dubai’s first mixed-use rooftop sauna
25hours Hotel One Central is conceived in equal amounts of sophistication and fun, an oasis where business travellers to tourists will find their every need anticipated from informal meetings, entertaining colleagues and celebrating the day’s achievements. It also caters to unparalleled gastronomy and eclectic lifestyle experiences. We are delighted to further this partnership as Indian Representative for the 25hours Hotel One Central and believe the strength of the brand, which is synonymous with fun and unique travel experiences, will allow us to take a strong leadership position,” added Alefiya Singh, Director and Founder of IRIS Reps.