The Vietnam National Authority of Tourism (VNAT), under the Ministry of Culture, Sports, and Tourism, is actively driving digital transformation within the tourism sector. This strategic initiative aims to enhance state management capabilities and elevate the overall tourist experience by establishing a comprehensive smart tourism ecosystem.
Key components of this digital ecosystem include the Vietnam travel management and business system, the Vietnam Travel app, a smart tourism card, and notably, an electronic ticketing system. The VNAT’s efforts in modernising tourism infrastructure recently took a significant step forward with the collaboration between the Vietnam Museum of Fine Arts and the VNAT’s Tourism Information Technology Centre, resulting in the launch of an electronic ticketing system. This innovative system eliminates the need for visitors to queue at counters for ticket purchases, offering a streamlined experience with various user-friendly self-check-in options.
Previously, this system was deployed at the Temple of Literature, the Ho Chi Minh Presidential Palace relic site, and Quan Thanh Temple.
The World Economic Forum’s 2021 Travel and Tourism Competitiveness Report, released in May 2022 under the theme “Rebuilding for a Sustainable and Resilient Future”, illustrates the increasing accessibility of tourism and travel services through digital platforms. These include online travel agencies, sharing economy platforms, online booking and payment, and mobile apps, providing maximum convenience for tourists while limiting direct contact and promoting seamless travel experiences.
The Vietnam tourism development strategy until 2030 also clearly states the need to accelerate the digital transformation process and establish and develop a smart tourism ecosystem.
Source: VNA
