Positioned as an island nation boasting pristine beaches, vibrant nightlife, an abundance of luxurious accommodations, and warm hospitality, the Kingdom of Bahrain stands out as an ideal holiday and weekend destination for friends, families, vacationers, and business travellers seeking leisure. Sally Sedky, Head – Tourism Marketing, Bahrain Tourism and Exhibitions Authority (BTEA), sheds light on Bahrain’s initiatives to enhance its allure among Indian travellers.
– Prashant Nayak
As a short-haul destination from India, Bahrain presents an enticing array of attractions, events, and cultural experiences, rendering it the ultimate destination for Indians seeking a harmonious blend of relaxation, adventure, and cultural immersion.
Key Markets and India Initiatives
For Bahrain, after the GCC countries, India, the UK, Germany, and China stand out prominently as primary source markets. India holds a strategic position as a focus market for Bahrain’s tourism endeavours, and the recovery from the Indian market has been great in 2023. Now, BTEA is focusing more on enhancing numbers and raising their KPIs this year. Within the Indian market, Bahrain assumes a pivotal role in fortifying connections and solidifying its stature as a preferred destination for Indian travellers.
“While Bahrain is dedicated to demonstrating its allure and accessibility to global visitors, in India, we are strategically targeting both trade and consumer segments. From FITs and MICE travellers to capitalising on our status as a wedding destination and even promoting Bahrain as a filming hotspot for Bollywood, our efforts align with our commitment to diversify our tourism offerings. We are also particularly focusing on cities with direct Gulf Air flights or easy accessibility through their routes,” explains Sally.
Forging Unity in the GCC
The Middle East region is experiencing significant growth as a key tourism hub, with nearly every country in the region actively pursuing tourism initiatives. As all have similar ambitions, fostering collaboration with neighbouring countries is pivotal to positioning the GCC as a cohesive destination. On this, Sally elaborates, “We are working very closely with the GCC to promote the region as one destination. With the Saudi Tourism Authority, Oman Tourism, and the UAE, we are tailoring joint promotional packages aimed at the international and Indian markets. We are showcasing combined offerings like Bahrain and Dubai, Bahrain and Abu Dhabi, and Bahrain and Oman.”
Unique Island Nation
Positioned as the only island nation in the Middle East, the kingdom is keen to emphasise its unique aspects. With a well-thought-out approach, Bahrain aims to enhance its tourism sector by spotlighting its distinct attractions and cultural landmarks. Sally underscores this by stating, “Bahrain is the only island nation in the Middle East, and we are actively conveying this. Several waterfront projects are in development, offering a diverse range of amenities, including restaurants, cafes, and entertainment facilities along the coastline. Additionally, a significant number of four- to five-star hotels are scheduled to open between 2024 and 2026, with many providing direct beach access, thereby enhancing its appeal as a great family-friendly destination and offering a wide range of beach and water-related activities.”
Dive into History, Culture and Adventure
Bahrain’s reputation for its pearls, distinguished by their exceptional quality, is intertwined with the nation’s rich historical legacy. “Pearl diving is our primary USP, offering visitors the chance to engage in this immersive experience or enjoy snorkelling, both of which are highly tourist-friendly activities. Furthermore, the cost of participating in these activities is relatively inexpensive compared to other water-based recreational pursuits, highlights Sally. Enthusiastic tourists keen on pearl diving are invited to partake in this enriching activity, with the opportunity to gather up to 60 oysters. Interestingly, any pearl discovered during this captivating experience can be retained as cherished mementos. For more adventure, Bahrain offers other thrilling activities such as indoor skydiving, F1-inspired karting, 4x4s on sand dunes, and many more, keeping travellers engaged and enthralled.
Bahrain effortlessly merges its rich heritage with modern conveniences, providing a distinctive experience where tradition and innovation harmonise seamlessly. The destination abounds with forts, museums, and cultural sites, inviting exploration and discovery. The alleyways and bustling souks, where the aroma of exotic spices fills the air, are great places for shopping. There are plenty of restaurants celebrating global flavours, that cater to the varied Indian palate. Bahrainis warmly share their stories, traditions, and delectable cuisine with visitors, ensuring an immersive and unforgettable cultural journey.
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