In a bid to bolster tourism and strengthen cultural ties, Qatar Tourism, the Saudi Tourism Authority, and DMC Discover Saudi (part of Almosafer) have collaboratively launched the ‘Double the Discovery’ campaign. This strategic initiative, unveiled at the ITB Berlin Convention, aims to entice international visitors to explore the rich historical and cultural wonders of both Qatar and Saudi Arabia in a single, immersive trip.
With carefully curated travel packages, ‘Double the Discovery’ opens up a world of possibilities for travellers, providing unique and immersive experiences that showcase the diverse landscapes, architectural marvels, and vibrant traditions of both countries. The award-winning national carrier, Qatar Airways, will serve as the official airline partner of the campaign. Visit Qatar and Visit Saudi will identify the main markets for launching and promoting travel packages through tour operators in each market. Discover Qatar and Discover Saudi are the local DMC partners in Qatar and Saudi Arabia, respectively.
Saad bin Ali Al Kharji, Chairman, Qatar Tourism said, “Launching the new campaign aims to enhance collaboration among GCC destinations, offering global visitors a rich cultural experience. The goal is to showcase the unique qualities of Arab and GCC culture and increase visitor numbers in alignment with Qatar and Saudi Arabia’s strategic goals.”
He added, “The significant growth in tourist numbers in 2023 and hosting 4 million visitors last year demonstrates Qatar’s exceptional tourism offerings across cultural, sports, and recreational activities, as well as top-notch services in transportation, travel, and hospitality sectors.”
Fahd Hamidaddin, CEO and a Member of the Board, Saudi Tourism Authority, said, “Saudi is experiencing phenomenal growth, welcoming more than 20 million inbound visitors in the first three quarters of 2023 compared to 16 million in all of 2022. As the entertainment hub of the Middle East, we have a dynamic offer for visitors with an ever-growing calendar of sports, music and cultural events to experience. Partnering in this campaign will make it even easier for visitors to experience more of the culture and heritage that the region has to offer in addition to enjoying the modern and vibrant cities we have to explore.”
Muzzammil Ahussain, CEO of Almosafer added, “We are pleased to partner with Qatar Tourism and the Saudi Tourism Authority through our DMC Discover Saudi, to enhance experiences for visitors coming to the GCC. This initiative will not only drive tourism into the Kingdom, in line with the national tourism agenda of Saudi Arabia, but also allow travellers to explore these two exciting destinations in one visit, whilst experiencing best-in-class services.”
As part of the campaign, extensive city guides will be provided to tourists, offering relevant and detailed information about the top attractions, things to do, shopping venues, and restaurants in both Qatar and Saudi Arabia. These guides aim to assist travellers in making the most of their visit and experiencing the best each city has to offer.
