Qatar National Tourism Council (QNTC) has appointed Deveekaa Nijhawan to lead the
International PR and Communications team, to assist in marketing the destination in
key markets as part of the country’s strategy to become a world-leading tourism
destination. Deveekaa’s remit covers key markets including India, United Kingdom,
Germany, Australia and the United Arab Emirates with a focus on engaging and penetrating
travel trade and consumer media.
Deveekaa is a senior PR professional with over 10 years’ experience in PR &
Communications in the hospitality sector. Deveekaa said, “I am very excited to join
QNTC and embrace this new challenge. I am looking forward to developing and
implementing a holistic integrated PR and Communications strategy to position Qatar
as a popular tourist destination while promoting the country’s rich cultural heritage and
diverse offerings.”
As part of the national strategy, Qatar National Vision 2030, QNTC is on a journey to
welcome six million visitors a year by 2030, by improving and expanding the country’s
tourism proposition with visitor experience at its core. Deveekaa will support the
international marketing strategy, while Qatar continues to grow and improve tourism
assets, enhance the end-to-end customer experience and invest in service excellence
across every touchpoint. Deveekaa will execute QNTC’s tailored global communications
campaigns, with a focus in key markets.
Chief Operating Officer of Qatar National Tourism Council, Berthold Trenkel, said, “We
are thrilled to welcome Deveekaa to the team. She will play a pivotal role in delivering
our ambitious tourism development strategy. Her extensive PR and Communications
experience and knowledge of global markets will help us engage with travellers as we
prepare to welcome tourists back to Qatar.”
QNTC’s commitment to developing bespoke relationships in key markets is reinforced
by the new appointments of representation agencies, such as BRANDit, Black Diamond
and Lobster. They are integrated strategic tourism sales and marketing agencies in
India, United Kingdom and Germany, which will define and execute Qatar’s in-market
trade engagement, product development and joint marketing campaign strategy.
