New Orleans & Company, the official destination marketing and sales organisation for the New Orleans tourism industry, recently announced the appointment of Sartha Global Marketing LLP as its representative office in India. Sartha Global Marketing has been tasked to implement a comprehensive travel trade and public relations program aimed at inspiring and attracting potential Indian leisure travellers, thus enhancing Indian arrivals to the destination.
Located in the state of Louisiana, New Orleans boasts a rich history and culture shaped by a captivating blend of Spanish, French, African and Caribbean influences. The city’s culinary landscape is renowned globally, offering a delectable array of Creole and Cajun classics. Music takes centre stage in this vibrant & diverse culture, with numerous venues throughout the city capturing the soul of New Orleans. The city thrives on a calendar brimming with events and festivals, like the iconic Mardi Gras, Jazz Fest, Bayou Classic, etc., attracting locals and tourists alike to these celebrations. With its diverse neighbourhoods, history, and unique urban areas, New Orleans emerges as a distinctive destination suitable for family getaways, romantic honeymoons, solo travel, and group exploration. With a wide range of accommodation options and convenient airport access, the city welcomes travellers from all over the world.
“We are thrilled to enter the Indian market and our partnership with Sartha Global Marketing. Leveraging their market insights and expertise, we aim to enhance awareness of our destination in India. Simultaneously, we intend to collaborate closely with travel trade partners to offer new and unique tour programs to prospective visitors,” said Kim Priez, Senior Vice President of Tourism at New Orleans & Company.
Sheema Vohra, Managing Director, Sartha Global Marketing, also added, “We are delighted to have this opportunity to promote New Orleans & Company in India. The destination is one of the most unique cities in the world, and a great addition to all US itineraries, offering a range of wonderful attractions, experiences and food for Indian visitors.”
