Hyatt Regency by Hyatt Hotels Corporation today announced the appointment of Kovid Ummat as the Cluster Director of Marketing for two properties —Hyatt Regency Dehradun, the first 5-star hotel and the largest luxury hotel in the state of Uttarakhand and Hyatt Regency Jaipur Mansarovar, the first Hyatt Regency property in the city.
Kovid, who brings to the brand a rich and diverse experience spanning nine years, will be orchestrating all marketing and communication strategies for both these hotels. While adept in ATL and BTL communication, he also has a comprehensive understanding of surrogate advertising.
He will be responsible for generating market specific-content to drive business growth and profitability and also for planning and executing strategies to strengthen the unrivalled and competitive positioning of the two hotels.
Kovid has worked in agencies such as Ogilvy and Dentsu handling a range of sectors: FMCG, Alco-Bev, QSRs and Automobiles. He has also held positions in both account management and strategic planning in his stint.
He has worked on some iconic brands such as Chivas, Ballantine’s, Beefeater, Mentos, Centre Fruit, Centre Fresh, Chupa Chups and Honda Motorcycles and Scooters India to name a few.