Uttar Pradesh Tourism participated in ITB Berlin, which was held from March 7th – 9th, 2023 in Berlin, Germany. During these three days, the state will be promoted its inbound tourism to Berlin and other parts of Germany.
The Uttar Pradesh Tourism Pavilion was inaugurated by Shri. Arvind Singh, Secretary of Tourism, Govt. of India and His Excellency, Shri Harish Parvathaneni, the Indian Ambassador to Germany in the presence of the tourism stakeholders from Uttar Pradesh.
Uttar Pradesh Tourism Board aims to promote the state as a prime international tourism destination catering to all categories of tourists and visitors by showcasing the values of cultural diversity, harmony and the depth of civilisation that represents the State of Uttar Pradesh.
Uttar Pradesh is the 4th largest state in India, majorly known as the land of epics, holy rivers, ancient cities and pilgrimage. A place where great sages have emerged, religions have evolved, and two of India’s greatest epics are said to have been written: Ramayana and Mahabharata. The cities are strewn with various spiritual sites and lakes that were commissioned under the patronage of the mighty dynasties that held the throne at different points in time.
There are a number of forts and fortresses in Uttar Pradesh. The most famous among them are The Agra Fort, The Jhansi Fort and The Allahabad Fort. The Taj Mahal is regarded as one of the world’s most iconic monuments and is recognized as one of the Wonders of the World. It features the impressive intellectual splendour of Mughal architecture. The cultural alleys of Uttar Pradesh are equally heartwarming, as on the one hand you can get satiated with a variety of food, from biryani to kebabs, korma and sweets, while on the other hand you can find brass and bronze ware from Moradabad, glassware and bangles from Firozabad, locks from Aligarh, and zardozi and silk sarees from Varanasi. Kanpur is a shopper’s delight, especially noted for its exquisite leather products and cotton fabrics.
Uttar Pradesh has stood for secularism by welcoming a host of religions: Hindu, Jainism, Islamic, Buddhist, and more, so people can experience unity with diversity here. Its spiritual and pilgrim destinations like Varanasi, Mathura, Vrindavan, Kushinagar, Sarnath, Shravasti, Ayodhya and Pragyaraj attract scores of devotees and travellers. The state is also the origin centre of Kathak, one of the eight classical dances of India, making it a prominent cultural centre. Additionally, It is also opulent in wildlife, encompassed by 24 wildlife sanctuaries and national parks like Dudhwa National Park and Okhla Bird Sanctuary.
There are many more destinations in the state that piques the interest of every traveller and displays every shade of Indian ethnicity. In order to attract tourists from Berlin and across Germany, Uttar Pradesh Tourism showcased a wide range of tourism offerings at ITB Berlin 2023.