The Red Sea, a regenerative tourism destination aimed at the luxury market has launched its first consumer campaign and has invited agents to register for access to Juniper, their owned DMC booking platform, to be able to assist in inbound customer enquiries.
The consumer-facing digital campaign will be live in the destination’s key priority markets domestically and regionally in KSA and the GCC, as well as internationally, in India, France, Germany, Italy and the United Kingdom. Consumers will be able to engage with the creative content across key social media channels including TikTok and Instagram, as well as search engine drivers such as Google.
Once registered on the system, agents and partners will be able to access a variety of tools through the dedicated trade portal including booking access, sample itineraries with information on guest experiences, destination fact sheets and engaging photography and videos capturing the destination’s unique and unrivalled natural beauty.
The Red Sea will be a sun, sea and sand destination fully powered by renewable energy on completion and committed to the environment. The Red Sea is one of the most ambitious destinations in the world in terms of the regenerative approach taken to its development and operations, which goes beyond sustainability.
The destination will soon welcome its first guests with the opening of Six Senses Southern Dunes, The Red Sea, in November 2023, closely followed by The St. Regis Red Sea Resort in December 2023. Reservations for both resorts are now open. Saudia flights have been operating between King Khalid International Airport in Riyadh and the new Red Sea International Airport at the destination since mid-September.
From sparkling azure waters and pristine white sandy beaches sitting on the world’s fourth largest, and least explored coral reef; to expansive and varied topography of desertscape, filled with cascading sand dunes, deep red and rocky mountains and dormant volcanoes, guests will have unforgettable experience exploring one of the world’s most undiscovered destinations.