The Embassy of the Republic of Cuba in India, in collaboration with Meliá Hotels International, organised an interactive session on April 19, 2024, to promote Cuba as a tourist destination in the Indian market. The event welcomed over 40 representatives from travel agencies, national and international airlines, businessmen, and print and digital media.
The Chargé d’Affaires a.i. Abel Aballe Despaigne made a presentation about the exotic and unique features of Cuba as a tourist destination and launched the promotional campaign “Cuba Única” (Unique Cuba). The event aimed to foster alliances between Indian and Cuban companies for the marketing and commercialization of Cuban tourism products and investments in the tourism sector. Additionally, details about the International Tourism Fair FITCUBA 2024, Cuba’s most important event in the sector, scheduled from May 1 to 5, were shared.
Tonia Sehan, the Head of Sales in India for Meliá Hotels International, showcased Meliá’s properties in Cuba. Meliá, one of the largest and oldest foreign hotel chains in the Caribbean nation, operates more than 30 properties across the country.
In recent years, Cuba has taken significant steps to attract Indian tourists. In February 2024, Cuba participated for the first time in a sector fair in India, the OTM 2024 Travel Fair, where it received the award for “Most Promising New Destination.” Cuba has also undertaken initiatives to form alliances with agencies, tour operators, and advertising agencies to promote and market Cuba as a destination.
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