Sylvia Fernandes has joined the Auxilia Networks team as Head of PR and Trade Engagement, based in Mumbai.
With over 20 years of experience in the travel trade, working with international Tourism Boards and Events and Media organisations, Sylvia has an enviable track record of trade and media activities including famils, coordinating co-op partnership campaigns and other key promotional and marketing work. She has an impressive network of trade contacts in the travel, hospitality and exhibition spheres across all of India as well as in Europe and Southeast Asia. Sylvia also maintains strong relationships with key media influencers including bloggers, vloggers and consumer and trade media houses, PR agencies. She has many years of experience of working with these personalities for media promotions and coverage for her clients.
Sylvia will manage Auxilia’s operations, PR/media engagement and marketing activities from her Mumbai base.
Paramjit Bawa, Founder and Principal, Auxilia Networks, said, “We’re thrilled to get Sylvia on board to give our operations a huge boost, not just in West India but all across the country, as well as with managing the needs of our international clients. Having worked with Sylvia previously at VisitBritain, I know well her capabilities and skills. She will be a great asset to the team as we grow the business.”
