Rajasthan Tourism called an online meeting that focused on sensitising and fostering collaboration among stakeholders to craft comprehensive strategies aimed at ensuring a secure environment for tourists exploring the landscapes of Rajasthan.
Gayatri Rathore, Principal Secretary Tourism, Government of Rajasthan on December 27, 2023, shared insights into the imminent launch of a campaign by the Tourism Department. This initiative aims to propagate awareness regarding appropriate conduct towards travellers, with a specific focus on ensuring the safety of women tourists.
Emphasising the importance of proactive measures, Rathore outlined the campaign’s multifaceted approach.
Central to this initiative is the plan to conduct sensitisation workshops tailored for various stakeholders and service providers.
These include integral members of the tourism ecosystem, ranging from auto-taxi drivers, souvenir shop operators, tourist guides, to elephant mahouts and camel safari operators.
The comprehensive campaign seeks to engage diverse mediums, harnessing the power of social media platforms, theatrical plays, and ‘nukkad nataks’ to effectively disseminate crucial information and promote responsible tourism practices.
Source: IANS
