One Rep Global, a prominent sales, marketing, and PR representation for luxury and ultra-luxury hotels and tourism boards in India, has entered into a strategic partnership with Courchevel Tourisme, a renowned French ski destination nestled in the heart of the French Alps. This collaboration marks a significant milestone in delivering an extraordinary experience for the discerning Indian traveller, as Courchevel stands synonymous with an extended ski season and impeccable snow-covered winter wonderland throughout the French Alps.
Spread across three valleys and six picturesque villages, each nestled at altitudes ranging from 1100m to 1850m, every village exudes its unique atmosphere and ambience. This winter wonderland boasts an impressive array, including 47 hotels, over 100 restaurants (six of which have earned Michelin stars), 102 ski slopes spanning 150 kilometres, a snow park, seven piou-piou and easy skiing areas, a freeride zone, and host of additional attractions.
Hemant Mediratta, Founder and CEO, One Rep Global, conveyed, “We’re exhilarated to unveil our alliance with the Courchevel Tourism Board. This partnership encapsulates the dynamic shifts in preferences among Indian travellers, promising an experience that is both distinctive and bespoke. Witnessing a remarkable transformation in the tourism sector, Indians have become a sought-after audience, craving diverse and unique encounters. Together, we embark on a transformative journey, reshaping the landscape of luxury to meet the refined tastes of our esteemed clientele.”
Sanjay Arya, Advisory Board, One Rep Global and Managing Director, K.F.T. Holidays said, “Courchevel, a symphony of pristine slopes and cultural richness, invites travellers to embrace an exclusive alpine odyssey. Partnering with One Rep Global, K.F.T. Holidays unveils an extraordinary sojourn where the thrill of adventure harmonises with the lap of luxury. We are excited to curate an experience that not only captivates but also elevates, crafting indelible memories for our discerning Indian clientele—a narrative of alpine splendour etched in the heart of Courchevel’s breathtaking landscape.”
Courchevel, renowned as a world-class winter destination, has set its sights on becoming a year-round haven. Indian tourists can choose from a diverse range of accommodations, spanning from a €500 ($533) apartment for four people per week to opulent palaces. The destination is conveniently accessible through international airports, with just a 2.5-hour car drive from Geneva in Switzerland and similarly from Lyon in France. Its allure is further heightened by hosting prestigious events like the Women’s Alpine Skiing World Cup and World Ski Championships.
The unique charm of Courchevel lies in its sunny position, unobstructed views of surrounding peaks, and a variety of slope levels, making it an exceptional destination. Demonstrating a dedication to sports and events, Courchevel offers a vast playground for outdoor enthusiasts, featuring activities such as trail running, mountain biking, hiking, cycling, skiing, snowshoeing, cross-country skiing, and sledging.
Indulge in duty-free shopping with an array of exclusive brands. Discover your ‘Courchevel style’ among over 40 designer stores, including Chanel, Prada, Louis Vuitton, and more, lining the snow-covered streets of Avenue Montagne. Additionally, the destination boasts a variety of restaurants offering vegetarian and vegan cuisine, with some specialising in Indian dishes.
Alexia Laine, General Manager, Courchevel Tourisme, added, “I am delighted with this partnership between One Rep and Courchevel. It is a privilege for Courchevel Tourisme and the entire resort to benefit from One Rep Global’s expertise for the development of Courchevel in the Indian market. The Indian market is booming, and with One Rep’s expertise in B to C, C to C, and media, we aim to increase the visibility of Courchevel and eventually become the preferred ski resort for Indian clientele.”
As Courchevel joins the distinguished portfolio of One Rep Global, this transformative partnership promises to captivate the Indian imagination, presenting a charismatic blend of adventure, luxury, and Alpine excellence.
