New York City Tourism + Conventions has unveiled Ghostbusters x New York City, a content collaboration to promote Sony Pictures’ upcoming film Ghostbusters: Frozen Empire, which hits theatres on March 22 and engages fans with ways to explore the five boroughs connected to the film.
The promotional partnership features a content hub available at nyctourism.com/ghostbusters, —which expands on the iconic film franchise and serves as the starting point for New Yorkers and visitors alike to explore the many locations across the five boroughs that serve as the setting for the movie and bring its characters to life.
“The original Ghostbusters is one of the most iconic New York City films of all time, and we’re excited to collaborate with Sony Pictures Entertainment for the next adventure with Ghostbusters: Frozen Empire,” said Fred Dixon, President and CEO of New York City Tourism + Conventions. “Through our Ghostbusters x NYC content hub, New York City comes to life as a main character in the beloved series, inviting fans new and old to explore the locations, themes and tours rooted in nostalgia for this legendary franchise.”
“Ghostbusters is part of the cultural fabric of New York, and we are pleased to be working directly with New York City Tourism to bring authentic experiences to residents and visitors alike,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment, Sony Pictures Entertainment.
The Ghostbusters x NYC content hub invites fans to discover and reconnect with the many locations featured in the film and Ghostbusters-themed activities across the City, including:
- Ghostbusters Guide to NYC, featuring the real-life locations behind the film series’ most memorable scenes, including the New York Public Library, Columbia University and Ladder Company 8
- Exploration of the iconic Ghostbusters Headquarters, Ladder Company 8, located in Tribeca, featuring interviews with the heroes of the FDNY who staff the firehouse
- The On Location Tours’ Ghostbusters Tour, offers a private two-hour experience featuring location sites from throughout the franchise
- Slimer’s Favorite Eats highlights the many restaurants serving the signature green ghost’s favorite pizza, hot dogs and other foods
- A Haunted NYC collection that helps fans find haunted spots across the five “boo-roughs”
For two weeks leading up to the release of Ghostbusters: Frozen Empire on March 22, Sony Pictures has decked out Ghostbusters HQ—aka Ladder Company 8, the real Tribeca firehouse—to appear frozen as it does in the forthcoming film. On March 14, the FDNY will host a daylong event at Ladder Company 8 to commemorate the firehouse’s appearances in the film franchise, including ECTO-1 on-site.
The Ghostbusters x New York City partnership promotion also includes media running on Taxi TV, LinkNYC screens, bus shelters, online ads and social media content via @nyctourism.
New York City’s economic recovery continued in 2023 with approximately 62 million travellers arriving in New York City, generating $74 billion in economic impact across the five boroughs. An estimated 64 million travellers will visit New York City by the end of 2024.
