Noriah Jaafar has been appointed as the new Director of Tourism Malaysia Mumbai. She took charge last week.
Noriah Jaafar is a dynamic leader at the forefront of Malaysia’s tourism sector and has been instrumental in promoting and advancing the country’s thriving tourism and travel industry. With a remarkable academic background and extensive experience, she has consistently demonstrated her exceptional leadership skills throughout her career.
Noriah’s professional journey began in 2002 when she joined Tourism Malaysia as an Assistant Director at the Convention Division. Her dedication and expertise led to steady promotions and a diverse range of roles, including her role as the Director of Tourism Malaysia’s Stockholm office in Sweden from October 2014 to March 2017, overseeing operations in Europe. Her international experience also includes managing the Thailand and Myanmar market for nearly two years.
Additionally, throughout her career, Noriah has demonstrated exceptional language skills, excelling in both Malay and English. She also possesses a good understanding of Mandarin and Korean.
As the Director of Tourism Malaysia Mumbai, Noriah is currently leading efforts to promote Malaysia as a premier tourist destination. Her vision and dedication have positioned her as a significant force in the tourism sector. With her extensive experience and leadership abilities, she will further continue to contribute to the growth and success of Malaysia’s tourism industry.
