The Ministry of Tourism, Government of India, has taken a proactive step in revitalizing tourism by participating in FITUR, a prominent global travel exhibition held in Madrid, Spain, from January 24 – 28, 2024. With a big delegation representing the Union Government, State Governments, and private travel stakeholders, India aims to boost inbound tourism, aiming to restore pre-pandemic levels from key source markets worldwide.
The Incredible India pavilion at FITUR was inaugurated by HE Shri Dinesh K. Patnaik, Ambassador of India to Spain in the presence of the Minister of Tourism, Government of Punjab, Anmol Gagan Mann and other officials from the Ministry of Tourism and State Governments on 24th January. India has some aggressive promotional plans to promote India globally and major identified source markets of the world including the Latin American countries. Ministry of Tourism, Government of India is participating with a space of around 315 sq metre, which is one of the biggest pavilions at FITUR in recent years and a substantial delegation comprised of 40 plus co-exhibitors. Some of the State Governments that are marking their presence at FITUR include Punjab, Jharkhand, Tamil Nadu, Telangana, Kerala, Madhya Pradesh and Karnataka.
FITUR has evolved into one of the leading international events in the tourism sector attracting over 150,000 visitors annually (from travel agents to tour operators and embassies). The event attracts a diverse range of attendees, including travel agencies, tour operators, airlines, hoteliers, cruise lines, travel technology providers, tourism boards, and other professionals in the travel and hospitality sector. The Incredible India Pavilion aims to showcase varied tourism products and destinations and serve as a platform for the private tour operator industry to connect with their global counterparts. The focus at the exhibition is to highlight India`s varied tourism products especially the culture, wellness and culinary heritage. It is being promoted as one of the important MICE, wedding and wellness destination in the region. The India pavilion aims to bring forth the rich traditional, cultural, musical traditions of the country with Yoga sessions, classical dance performances and Mehendi application were organised at the Pavilion which garnered a lot of attention amongst the visitors.
Spain is an important source market for India, with foreign tourist arrivals from Spain nearing pre-pandemic levels.
