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Korea Tourism Organization boosts India presence at major travel fairs

Lotte World, Seoul, Korea
Lotte World, Seoul, Korea

Determined to weave a tighter tapestry of B2B partnerships and to keep Korea at the top of Indian travellers’ must-visit lists in 2024, the Korea Tourism Organization (KTO) is marking its presence with a sizeable delegation at the country’s upcoming leading travel trade shows.

KTO is gearing up to participate in Outbound Travel Mart (OTM) in Mumbai from February 8-10, 2024, and the 31st edition of South Asia’s Travel and Tourism Exchange (SATTE), which will be held from February 22-24, 2024 at Greater Noida in the National Capital Region.

“With a record-breaking 20 million foreign visitors on our horizon for 2024, India holds a special place in Korea’s strategic outreach. Building on last year’s incredible success of 120,000 Indian visitors, we are setting an ambitious goal of welcoming 200,000 travellers from the country this year,” said Myong Kil Yun, Regional Director, India and SAARC Countries, Korea Tourism Organization (KTO).

“With their boundless enthusiasm and deep appreciation for K-pop, K-drama, K-beauty, and Korean culture in general, we recognize the tremendous potential of the Indian travellers. Our strategic 2024 in-market initiatives will play a crucial role in helping us achieve our ambitious targets and paint a vibrant picture of Korea’s diverse offerings for these discerning tourists. These include joint marketing promotions, FAM trips, digital marketing promotions, multi-city roadshows, and participation in such prominent industry events,” he added.

Attendees at the exhibitions will have the opportunity to engage in one-on-one meetings with the attending delegation which will showcase Korea’s abundance of offerings, including luxury, hallyu, culinary, MICE, among others. The delegation will comprise key tourism industry stakeholders representing various entities such as Regional Tourism Organizations, Destination Management Companies and Airlines.