Kenya Tourism Board has launched a strategic marketing campaign that will provide incentives to travel agents to promote Kenya as their preferred destination.
The consumer-driven campaign which will enhance awareness and drive conversions in the Indian market will involve the engagement of both trade partners and consumers simultaneously,
The campaign, in collaboration with Network 18 one of India’s largest multi-platform destinations for news and infotainment, will leverage the network’s extensive reach to target a diverse audience.
Kenya Tourism Board Ag CEO John Chirchir, stated that the board was looking forward to embark on the campaign and recognised the importance of the Indian market to Kenya’s tourism. He said, “India stands as a pivotal market for Kenya in the realm of travel and tourism, and we believe that this initiative will significantly contribute to strengthening our foothold in this dynamic landscape. With high expectations riding on this campaign, we aim to forge a robust bond with the travel trade and cultivate lasting relationships. We are confident that through this concerted effort, we will not only meet but exceed expectations, propelling Kenya to the forefront of travellers’ minds in India.”
Commenting on this, Neeti Sharma, Director of Intrepid Marketing and Communications said that KTB would reap the benefits of partnering with a well-known platform in the Indian market that would help in showcasing the Kenya to potential Indian visitors. “We are thrilled to partner with Network 18 and our travel partners in this market to showcase the wonders of Kenya to the Indian audience,” she said “By engaging both trade partners and consumers, we aim to create a powerful synergy that will drive demand and position Kenya as the ultimate travel destination in Africa. We are confident that this campaign will not only drive conversions but also strengthen the bond between the travel trade in India and Kenya”.
This campaign aims to create aspiration amongst Indian travellers as well as a loyalty base with travel agencies based on the total number of passengers booked within the specified timeline.
The campaign is scheduled to run for a duration of four months, from February to June 2024.
