Kairat Sadvakassov, Chairman, Kazakh National Tourism JSC, participated in the opening ceremony of SATTE on February 22, 2024. The event was attended by the head of Indian tourism, the Minister of Tourism and Creative Economy of Indonesia, the head of the Asia Pacific Tourism Association (PATA), and the heads of tourism departments from Moscow, Belarus, among others.
On the sidelines of SATTE, Kazakh Tourism made a strategic move by appointing its official representative in India. Kairat Sadvakassov presented the certification to Prashant Chaudhary, Head of Salvia Promoters, a company specializing in promoting Central Asia and Russia.
Over the years, Salvia has represented several cities and countries of our region as a visa center and promotion office.
Kairat Sadvakassov said, “For Kazakhstan’s tourism, this is a new step in international promotion. We are pleased that in India – one of the most promising outbound tourism markets in the world – we now have our representative. We plan to scale this experience to our other target markets.
“I am honoured to represent Kazakhstan Tourism in India. Kazakhstan is the world’s largest landlocked country with diverse landscapes, lively city life and rich archaeological history.”
“With Visa-free travel for Indian passport holders, and three airline options having direct flights from Delhi as well Mumbai to Almaty, Kazakhstan offers to be a great short-haul destination for Indian travellers. Other than Almaty, Indian travelers are now also travelling to Astana, Shymkent, which just comes to show of the untapped enormous potential Kazakhstan holds,” shared Prashant Chaudhary.
The agreement stipulates cooperation aimed at attracting tourist groups from India to Kazakhstan, as well as representing the interests of Kazakh Tourism in this significant outbound tourism market.
Prashant Chaudhary has over 20 years of experience in promoting and marketing territories. He is a graduate of the Tashkent State Technical University and is fluent in Russian.
Furthermore, Chaudhary’s company annually organises the arrival of Indian journalists to all its partner destinations. This, in turn, ensures significant coverage in leading Indian newspapers and travel media
The first joint activity was participation in the SATTE exhibition and the upcoming organisation of Indian travel journalists’ visit to Kazakhstan in the first half of this year.
According to experts, by 2026, the Indian outbound tourism market is expected to reach more than 50 million tourists. Meanwhile, Prashant Chaudhary notes that by 2026, Kazakhstan could potentially be hosting up to 500,000 Indian tourists annually.
