Jazeera Airways, Kuwait Kuwait-based low-cost carrier, recently hosted an event in Mumbai for social media influencers and travel agents to officially announce its new social media platforms for India.
In his speech at the event, Andrew Ward, Vice President, Marketing and Customer Experience, Jazeera Airways, highlighted, “Social media and the partnership with influencers is at the heart of our marketing programs at Jazeera. We have recently run two very successful influencer trips to Turkey and Kuwait, as well as working with individual influencers on other destinations.” He went on to announce the launch of Jazeera India Facebook and Jazeera India Instagram. He added, “We want to involve and engage with our influencers, customers and trade partners via our new India platforms with locally relevant content.”
Romana Parvi, Regional Manager- South Asia, Jazeera Airways, echoed these sentiments, conveying gratitude to the loyal travel trade agents who have played an integral role in Jazeera’s journey. “We are extremely grateful to all our loyal travel trade agents who have been an integral part of our journey. We look forward to their continued support in the years ahead,” said Romana. She went on to share the airline’s vision of expanding to newer destinations and initiating operations from additional Indian gateways in the future.
Highlighting Jazeera Airways’ commitment to providing an affordable and convenient travel experience, without compromising on safety and comfort, Romana stated, “Through the years, Jazeera Airways has remained an affordable way to travel, and we are dedicated to maintaining the highest standards of safety and comfort for our passengers. We hope 2024 will be a magnificent year for all of you.”
Currently, Jazeera Airways connects India to a comprehensive global network, serving 64 popular destinations across the Middle East, Central and South Asia, Africa, and Europe. The destinations cater to high-demand sectors, including business, leisure, religious, and weekend travel.
In a nod to planned expansion, the airline welcomed two additional aircraft in the last quarter, operating a fleet of 22 across its network. Jazeera also embraced sustainability, becoming the first Middle East low-cost carrier to switch to eco-friendly in-flight food service ware, reducing 300 kilograms of plastic monthly and aligning with a net-zero emissions goal by 2050. The airline has also partnered with Expliseat to install 2,000 ultra-lightweight seating options across its Airbus fleet. These seats will deliver a substantial weight saving of 1.2 metric tons per aircraft.
The outlook for 2023 remains positive, with steady travel demand, stringent cost control, and a solid balance sheet. However, overcapacity poses challenges, impacting yields and margins. Jazeera eyes growth in new destinations and initiatives in countries like Iran, Iraq, Saudi Arabia, and Eastern Europe.
The airline’s recent accolades include a listing in Fortune 500 Arabia, the Best Workplaces in Asia 2023 recognition by Great Place to Work, and an ICT Leadership Award for digital transformation.
