In 2023, the Enterprising Knot of Travel and Tourism Associates (EKTTA) of Odisha embarked on a transformative journey, implementing the “R” approach (Refresh, Refocus, and Reinvent) to navigate the evolving travel industry. On March 19th, the association conducted its inaugural election, mandating a new Executive Committee to spearhead the RRR initiative, ensuring members are motivated for the industry’s post-COVID dynamism.
In recognition of the fraternity’s unparalleled bonding and resilience during over two years of the pandemic, EKTTA recently organized ‘EKTTA Cultural’ – a unique cultural extravaganza. This event, designed for members, their employees, and families, serves as a celebration of unity, overcoming COVID’s challenges, and propelling forward with renewed energy.