EaseMyTrip has welcomed Guideline Travels Holidays (Mumbai), TripShope Travel Technologies (Jammu and Kashmir), and Dook Travels (New Delhi) to its family and has acquired a 51 per cent stake in each. To celebrate this union, EaseMyTrip organised a gala get-together dinner in Mumbai on August 7th, 2023, at the St Regis Mumbai. Though it was on a Monday, the exciting event was well attended by more than 500 people in the travel trade, ranging from travel agents, tour operators, airlines, hoteliers, tourism boards, and the media.
The acquisitions come as big news for the travel industry, and the same is expected to bolster EaseMyTrip’s standing as a significant player in the travel and tourism sectors. Earlier, Nishant Pitti, EaseMyTrip co-founder, had expressed, “These three companies boast a strong track record and extensive expertise in their respective domains. By joining forces with these exceptional travel companies, we are expanding our reach and embracing a diverse spectrum of services to cater to larger markets.”
During the event, speaking to TTJ, an elated Pradeep Saboo, Director, Guideline Travels, said, “We are very proud that we have been chosen by such a big travel player like EaseMyTrip. They have put their trust in us. They believe in us and now we are part of the vision that they have in mind. It’s a very big B2B platform that we get with them, and together we intend to build multiple travel products, span out across the country, and spread our offerings to all our partners.”
Guideline Travels is a reputed travel company that excels in both B2C and B2B circuits and has its major business in cruises. The three acquired companies will retain their distinctive identities and autonomy. Pradeep also said,” Nothing will change at Guidelines, only the canvas will go bigger for B2B as well as B2C. Also, nothing will change in terms of operations or policies. However, people have already started to think this is our retirement plan, but I am making it very clear that this is our second inning and a big one after 25 years. The new generation is ready to take over.”
