Clarks Collection enters Ahmedabad with the signing of 100 rooms property named The Cube. The luxury property will cater to luxury travelers, corporates, and families looking for a day outing, along with clients seeking out destination weddings. The brand already has multiple properties spread across the country but Ahmedabad being the business hub and one of the busiest cities of Gujarat, propelled the brand to open doors here.
The newly signed property is centrally located and enjoys good connectivity. It is spread over an area of 350 acres, with a man-made lake inside the property. The property has a theatre with a seating capacity of 50 pax. It is good for those who want to spend their whole day, in a luxury setup while enjoying different activities on the resort. Along with the restaurant, the place will have different options like live music, Zorba ball, snooker parlor, pool party, drum circle, and many more.
There will be 100 rooms spread across categories, each room will be furnished with all the amenities, such as a safe box, indoor games, seating area, deck area, pantry, open sky shower area, etc. All rooms will have a private garden with an open sky shower area, with a focus on privacy. The resort is equipped with all the facilities, for a family picnic, or for a memorable outing. They will also have two lawns to conduct weddings or other functions. Various experientials will be curated targeting different sets of audiences. Apart from solo travelers, and families, the brand is heavily eyeing the wedding segment, corporate, and MICE.
The in-house restaurant will serve multiple cuisines, chiefly North Indian, continental, and also Gujarati food.
Prakash Bedi, Vice President, of Clarks Collection shares, “We are planning to expand pan India and targeting 65 per cent occupancy in the coming financial year. We believe experience plays an important role in the hospitality industry, and we are designing personalized itineraries for our guests. We plan to showcase our newly signed property as a major hub for mice and weddings. But all this luxury will not come at the cost of the environment, as a national hospitality player, we have policies in place for responsible tourism. We are going to invest in technology infrastructure and going to use AI and deep tech for reaching out to the right audience. We want to play a significant role in spreading awareness around India’s diverse wildlife to the world.”
The brand is eyeing getting certified by various international bodies for quality checks and ensuring proper processes are in place. They are planning to hire locally in order to boost the local economy. Also, they will strictly adhere to a zero plastic policy and will be using locally sourced construction materials as far as possible.
