Broadwick Soho is set to open its doors to travellers in November 2023. This opulent independent luxury hotel, nestled in the heart of London’s iconic West End, is set to redefine the way visitors experience the vibrant city. In early 2022, One Rep Global, one of India’s leading sales and marketing representation companies for luxury hotels and tourism boards, was appointed the India Sales and Marketing representation office for Broadwick Soho London.
With an annual influx of a significant number of Indian tourists to London, Hemant Mediratta, CEO of One Rep Global, expressed his excitement about Broadwick Soho’s grand opening, stating, “We are elated to introduce Broadwick Soho to Indian travellers. London has always been a top destination for Indian tourists, and we believe that Broadwick Soho’s unique blend of luxury, artistry, and contemporary sophistication will provide an exceptional stay for our Indian guests.”
A Luxury Oasis in Soho’s Heart
Broadwick Soho, born from the vision of a group of friends, promises a captivating and characterful experience in London’s historic Soho district. This luxurious retreat features 57 exquisitely appointed rooms and suites, including nine Suites and one Penthouse, designed to provide guests with a serene and restful sanctuary. Each room boasts bespoke furniture, individually selected artworks, and high-quality finishes, creating an atmosphere of modern opulence.
“The hotel’s townhouse aesthetic, conceptualised by world-renowned interior designer Martin Brudnizki, is a harmonious blend of Jazz Age opulence, Italian influences, English eccentricity, and a sprinkle of Disco fabulousness,” said Hemant Mediratta. “It’s a feast for the senses, offering a perfect balance between glamour and comfort.”
A Culinary Journey Like No Other
Broadwick Soho elevates the culinary scene in Soho with a range of eclectic restaurants and bars. Guests can savor classic Italian gastronomy with a modern twist at the flagship restaurant, Dear Jackie, or enjoy barista-made coffee and evening aperitivo at Bar Jackie. The resident-only lounge, The Nook, offers a relaxing escape, while Flute, the rooftop dining bar and terrace, provides breathtaking views of London’s skyline. For those seeking an exclusive experience, The Dining Room on the eighth floor is a unique private dining space.
The Heartfelt Story Behind Broadwick Soho
The hotel’s owner, Noel Hayden, drew inspiration from his family’s own hotel, Mon Ami, in Bournemouth. Noel’s childhood memories of Mon Ami, owned by his parents Jackie and Noel Snr, served as the foundation for the essence and spirit of Broadwick Soho. The restaurant “Dear Jackie” pays homage to his beloved mother, while vintage family photos adorn various items within the hotel.
Noel is joined by a team of friends, including Jo Ringestad, Joshua Gardner, Andrea Gelardin, and Jamie Poulton, who bring their expertise to ensure Broadwick Soho’s success.
A Cultural and Artistic Haven
Broadwick Soho boasts a spectacular art collection featuring iconic works by artists like Francis Bacon, Bridget Riley, Andy Warhol, and William Turnbull. Guests will also enjoy the custom-made Broadwick Soho scent and candles, filling the air with rich fragrances.
Broadwick Soho’s Mascot: The Elephant
The hotel’s mascot, the elephant, symbolises loyalty, intelligence, empathy, and compassion, aligning perfectly with the values of Broadwick Soho as an independent family business.
Broadwick Soho is now open to Indian travellers, with room rates starting at £595, inclusive of VAT and breakfast.