Sayaji Hotels has unveiled its revamped logo as part of its brand evolution. This updated logo signifies a notable milestone in the company’s trajectory, symbolizing a seamless blend of tradition and innovation. With the core principles of the brand remaining unchanged, the brand identity has been refreshed to reflect its evolving nature.
“Our logo, the face of our brand, has undergone a subtle yet significant transformation,” remarked Raoof Razak Dhanani, Managing Director of Sayaji Hotels. “While preserving the iconic elements that our guests recognise, the refreshed logo embodies a more contemporary and dynamic aesthetic.”
The revamped logo features vibrant colors and refined lines, serving as a visual testament to the brand’s relentless pursuit of excellence and innovation. Detailed enhancements include a gentle touch of green adorning the tree element, representing growth, vitality, and the group’s unwavering commitment to sustainability and environmental stewardship. Complementing this is a delicate peach line that accentuates the logo’s horizontal aspect, infusing a sense of warmth, elegance, and modernity to the brand.
“The amalgamation of green and peach hues in the logo encapsulates the delicate balance between tradition and innovation, authenticity, and creativity,” shared Saba Dhanani, Director – Marketing and Communications of Sayaji Hotels. “It creates a visual identity that is both timeless and contemporary and represents our commitment to staying ahead of the curve in an ever-evolving industry, resonating with guests and stakeholders alike.”
The revitalised visual identity serves as a beacon of the brand’s evolution. With the launch of its upgraded brand entity, Sayaji Hotels reaffirms its commitment to delivering unparalleled experiences while embracing change and innovation.