Tourism representation firm Salvia Promoters has inked a significant agreement with the Arkhangelsk Tourism Board to represent the Russian Arctic region in India, aiming to boost tourism from the subcontinent.
When you think of Russia, the mind often wanders to the iconic domes of Moscow or the Imperial splendour of St. Petersburg. But venture north-way north-and you’ll stumble upon a gem that’s off the beaten path: Arkhangelsk. Nestled by the White Sea, this city is a blend of historical intrigue and natural beauty. It’s a place where the days are long, the fish is fresh, and the history is as deep as the surrounding forests are dense.
The agreement was formalised by Mishin Sergey, Head of the Centre for Development of Tourism and Culture of the Ministry of Culture of the Government of Arkhangelsk Region, and Prashant Chaudhary, Head of Salvia Promoters, in the presence of Anna Tyutrina, Deputy Minister of the Ministry of Culture, Government of Arkhangelsk Region.
Salvia Promoters, known for its stronghold in the Eurasian region, sees this partnership as a strategic move to bolster its presence in Russia. Chaudhary expressed enthusiasm about the collaboration, ‘‘We have already organised the first FAM trip from India to Arkhangelsk and we are planning to organise more such FAM trips to this beautiful region. Arkhangelsk is an unexplored region for Indians and now they can discover the hidden gems of Russia, but also add this beautiful and unique region to their itineraries.”
Arkhangelsk is renowned for offering breathtaking views of the Northern Lights, and the region eagerly awaits Indian tourists to witness this awe-inspiring natural phenomenon.
To promote Arkhangelsk and the Russian Arctic in India, Salvia Promoters will roll out various activities, with a focus on the business-to-business (B2B) segment of the tourism industry. This includes participation in tourism exhibitions across India and hosting roadshows to engage with travel industry professionals.
While Arkhangelsk and the Russian Arctic might not be conventional tourist destinations for Indian travellers, Chaudhary emphasised that its unique charm lies in its unexplored nature. The region promises an authentic Russian experience, seamlessly blending history and nature to create unforgettable memories for visitors. It’s a region open and welcoming to Indian tourists, inviting them to embark on an extraordinary journey off the beaten path.
 segment of the tourism industry. This includes participation in tourism exhibitions across India and hosting roadshows to engage with travel industry professionals.){kind=link}