Arvind Bundhun, Director of Mauritius Tourism Promotion Authority unveiled the new advertising campaign at a glittering ceremony in Mumbai on March 25. The campaign ‘Where Else but Mauritius’ has different facets covering various target groups and is designed to attract more Indian visitors to explore the wide variety of offerings that makes Mauritius one of the most popular travel destinations for Indians.
This campaign, in its first phase, seeks to spread awareness about the destination’s romance, adventure, wildlife, nature, gastronomy, culture and heritage on social media to encourage Indian travellers to visit and explore the country’s offerings and its sustainable tourism practices. The new marketing campaign’s primary focus is the destination’s appeal to Indian visitors. The core of the campaign rests on aspirational, enriching and engaging experiences which go well beyond the usual and regular. The campaign was launched in the presence of celebrity influencers, media, travel agents, weddings planners and film producers.
Mauritius is popular for its long stretches of white sandy beaches, turquoise blue and crystal-clear sea waters, natural lagoons and an exciting variety of marine life. Beyond the beaches, Mauritius offers lots of thrilling land activities for adventure lovers like skydiving, biking, ziplining, trekking, paragliding, and helicopter and seaplane trips. For food lovers, the island offers an impressive array of tantalising dishes and a wide variety of flavoured rums and wine. Mauritius has several natural parks and leisure parks that contain a wealth of local flora and fauna. There are also heritage and cultural tours, golfing, wellness and dazzling nightlife. The USP of the destination is that it offers a 360 degrees experience on and beyond the beach, without compromising on the required COVID protocols with a motto to be safe and keep our guests safe. Air Mauritius commenced five flights a week from Mumbai starting March 27, 2022, which makes it easy to access the destination.
Elaborating on the Tourism Board’s strategy, Bundhun said, “The Tourism Board will now be expanding its trade and marketing activities to a wider net on consumer segments in India in metros, tier-II and III cities by offering a customised range of holiday options both in value-for-money as well as luxury. India, being a top source market, we have plans for a massive 360 degrees promotional campaign to promote the destination welcoming Indian travellers. The advertisement campaign will not only generate immediate visitor arrivals but also provide the impetus for sustained growth from the Indian market during the coming years,” he added.
