In a bid to promote its new routes to India, Malaysia Airlines organized networking events in Jalandhar, Trivandrum, and Ahmedabad with its regional trade partners. In September 2023, the airline announced the commencement of three new services between Kuala Lumpur (KUL) to Amritsar (ATQ), Trivandrum (TRV) and Ahmedabad (AMD) effective 8 November, 9 November, and 1 December 2023 respectively.
The networking events attracted more than 200 trade partners, providing an opportunity for agents to discuss the airline’s latest plans and products. These events fostered better communication and understanding among participants.
Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group (MAG), commented, “India, a key international market for Malaysia Airlines, occupies a pivotal position in our strategic initiatives. The introduction of new routes underscores our steadfast commitment to serving the Indian market with excellence. We deeply value the instrumental role played by our travel trade partners in India, who have contributed to our success, and through these engagements, we aim to strengthen our partnerships and express our sincere gratitude for their unwavering support.”