Visit Tri-Valley, the official destination marketing organisation for the cities of Livermore, Pleasanton, Dublin, and the town of Danville in the Alameda and Contra Costa counties in California announced the appointment of Sartha Global Marketing as its representative office in India. Sartha Global Marketing has been tasked with setting up a robust travel trade and public relations program, creating greater inspiration for the destination amongst potential Indian leisure travellers.
Located approximately 35 miles from San Francisco (approx. 45 mins drive from SFO), Tri-Valley comprises of classic California downtowns and an expansive wine country boasting of 55 wineries with tasting rooms and is one of the oldest wine regions in the country. The region is full of globally inspired and contemporary California cuisine and fine dining, fast casual, and everything in between. The region also features a Beer Trail showcasing visits to top breweries, alehouse and taprooms, the Ice Cream Trail offers a delicious year-round activity for all ages, a Caffeine Trail which features a collection of cafes, coffee houses and tea rooms, among a host of other hidden gems. Additionally, opportunities for golfing, biking, hiking, shopping, art and culture, a range of 40 hotel options, and top brands make Tri-Valley a great destination to visit.
“We are extremely excited to enter the fast-growing India market via our collaboration with Sartha Global Marketing. We plan to use their market knowledge and expertise to build greater awareness of our destination in India, while simultaneously engaging with travel trade partners in creating attractive offers for potential visitors,” said Tracy Farhad, President and CEO, Tri-Valley.
Sheema Vohra, Managing Director, Sartha Global Marketing also added, “We are delighted to have this opportunity to promote Tri-Valley in India. The destination is a great addition to all Northern California itineraries, located in close proximity to San Francisco, with a range of wonderful attractions for Indian visitors.”