To tap the burgeoning Indian outbound market, Visit Iceland in association with the Embassy of Iceland New Delhi hosted a roadshow, press meet and networking evening in New Delhi and Mumbai in September. Being held under the aegis of Iceland’s new Ambassador to New Delhi H.E. Gudni Bragason, Visit Iceland started the event with key partner roadshow in Mumbai on September 5, 2022, followed by a press meet and networking event on September 7, 2022, in New Delhi. Representation World assisted Visit Iceland in organising its events across Mumbai and New Delhi.
H.E. Gudni Bragason, Ambassador to New Delhi said, “As India is the first major Asian market to open after COVID, it is most important for us to tap its potential. Travel had almost stopped during the pandemic, but now we are hoping for a swift revival. Iceland has a lot to offer for Indians as our nature is strikingly different from anything you can experience in India. There are breath-taking Glaciers, Northern Lights, Clean Air and Geothermal heated pools. Besides, Icelandic food is known for its freshness and can easily be adapted to Indian palette. Through this Roadshow and interactions, our aim is to further promote our destination and interact with the travel agencies in India and present them with opportunities of selling Iceland while understanding the obstacles they face in doing so.”
Thorleifur Thor Johnsson, Visit Iceland said, “Indian outbound traveller is on the lookout for fresh and unexplored destinations, which is where Iceland fits in perfectly. In 2019, 19,852 Indians visited Iceland, which was a steady increase from 10,944 in 2017. However, these numbers came down drastically in the last two years due to the pandemic and now Iceland is back in India to work on these numbers as I believe India is a potential source market for its tourism. We are a small group this time but hopefully, we can return with a larger group soon.”
The incoming delegation of partners for the roadshow this year included Thorleifur Thor Johnson, Senior Manager, Trade Delegations – Business Iceland; Ársæll Hardarson, Regional Manager, GSA Asia, Middle East and South America, Icelandair; Erling Aspelund and Kristín Björnsdóttir, Owners, Iceland Encounter; Bjarni Hrafn Ingólfsson Managing Director; Terra Nova.
Kristín Anna Tryggvadóttir, Deputy Head of Mission, Embassy of Iceland in New Delhi said, ‘’Visa remains a concern this holiday season for European and Schengen Countries. We received a high number of Iceland visa applications and I understand and appreciate the importance of India tourism and we are working hard to resolve this.”
Deepika Sachdev, Advisor for Tourism, Culture and Public Diplomacy, Embassy of Iceland in New Delhi said, “Tourism is the fastest growing connection between India and Iceland. There is a fast-growing interest among Indian travellers to visit Iceland to experience its natural beauty and of course the Northern lights. Indian travellers are not afraid to brave extreme cold weather as a survey revealed a 34 per cent growth in Indian travellers wanting to visit Iceland. Thus, there has been a rapid increase in the number of tourists from India over the past four years. At the Embassy it is our constant endeavour to promote Iceland as an exotic tourist destination for Indian travellers. Iceland is on the bucket list of many people and it is an excellent location to witness Northern lights and its picturesque landscape.”