Virgin Atlantic has announced the appointment of Anthony Uphill as Vice President Sales, effective May 5, 2026, as the airline strengthens its global commercial leadership.
In his new role, Anthony will be responsible for the airline’s sales performance, with direct accountability for corporate and agency sales. He will work closely with joint venture partners Delta Air Lines, Air France and KLM, while exploring new revenue growth opportunities with SkyTeam and other partner airlines across Virgin Atlantic’s global portfolio.
Uphill brings extensive experience in the global travel sector, having held senior commercial roles with major international airlines, as well as leadership positions at American Express Global Business Travel and American Express Travel. In his most recent role, he managed the international airline partner portfolio, focusing on revenue growth and enhancing value for premium customers.
Commenting on his appointment, Anthony said, “I have long admired Virgin Atlantic and I’m delighted to be taking on this pivotal role at such an exciting time for the business. The airline has a powerful brand, a differentiated premium proposition and strong global partnerships, which together create significant opportunity in the corporate and agency space.
“I’m looking forward to working with our talented sales teams and our joint venture and SkyTeam partners to drive sustainable revenue growth, deepen our strategic relationships and deliver exceptional value for our customers worldwide.”
Dave Geer, Chief Commercial Officer said, “Anthony brings a wealth of global commercial experience and a deep understanding of the evolving needs of corporate and agency customers. His track record of building high-performing teams and driving strategic revenue growth makes him the ideal leader to take our B2B sales organisation into its next phase.”
“As we continue to strengthen our partnerships across our joint venture and the wider SkyTeam alliance, Anthony’s expertise will be instrumental in accelerating performance and unlocking new growth opportunities across our global network.”
