Radisson Hotel Group has appointed Vikram Berry as Director Commercial, South Asia. Based in Gurgaon, India, Vikram will lead the implementation of commercial initiatives across our portfolio in South Asia and focus on revenue optimization for our hotels in the region.
With over two decades of experience in the hospitality industry, Vikram is an expert in formulating business strategies, leading high-performance teams and driving sales revenue. Additionally, Vikram would also be responsible for leading efforts toward localizing our commercial strategy for tier II and III cities and supporting these hotels in maximizing their revenue.
Prior to this, Vikram was with Taj Group of Hotels as a General Manager of Taj View Agra – An IHCL SeleQtions, whereby he played a prominent role in strategising a successful reopening of the hotel post the COVID restrictions and driving topline revenue by focusing on cost control and manpower rationalisation. In the past, Vikram has also worked with Estee Lauder Corporation, Accor Hotels and Jet Airways.
This is Vikram’s second stint with Radisson Hotel Group. Previously, he was the Director of Sales and Marketing at Radisson Blu New Delhi Dwarka. Vikram is a Bachelor of Commerce, Accounting and Finance from Delhi University
