Avenir Research Marketing, a boutique sales, marketing and public relations representation company specialising in the travel and hospitality industry, has entered into an exclusive partnership with Harmony Journeys, a Hanoi-based destination management company (DMC). Under the agreement, Avenir will exclusively represent Harmony Journeys in the Indian market, leading sales, marketing, branding and travel trade engagement for its offerings across Vietnam, Cambodia and Laos.
The partnership aims to strengthen Harmony Journeys’ presence in India by leveraging Avenir’s extensive travel trade network and market expertise. With Vietnam continuing to witness strong demand from Indian travellers and growing interest in Cambodia and Laos, the collaboration seeks to enhance awareness of the three destinations among travel agents, tour operators and industry partners.
Commenting on the partnership, Ashish Bhandari, CEO of Avenir Research Marketing, said, “Vietnam has consistently been one of the most sought-after international destinations for Indian travellers over the past five years, and we expect this momentum to accelerate further. As interest in the region grows, Cambodia and Laos are also witnessing increasing demand from the Indian market. We are delighted to partner with Harmony Journeys Travel and promote their exceptional destination management expertise across Vietnam, Cambodia, and Laos to the Indian travel trade.”
Headquartered in Hanoi, Harmony Journeys is a boutique inbound DMC specialising in comprehensive ground handling services across Vietnam, Cambodia and Laos. Operating exclusively on a B2B model, the company partners with international travel agents and tour operators to deliver seamless travel experiences. Its expertise spans customised itineraries for honeymooners, women-only groups, senior travellers, MICE movements, special-interest tours and bespoke arrangements, including groups travelling with their own Maharaj (dedicated chef).
Speaking about the collaboration, Max Nguyen, Founder of Harmony Journeys, said, “India is a relationship-driven market, and meaningful partnerships require a strong local presence. Through our association with Avenir Research Marketing, we now have a dedicated team on the ground that understands the Indian travel trade, can build lasting relationships with partners, and represent Harmony Journeys effectively. Our objective is to strengthen our presence in India, establish long-term partnerships with quality travel companies, and become the preferred DMC for Vietnam, Cambodia, and Laos. We are focused on sustainable growth and delivering exceptional service rather than simply pursuing volume. Partnering with Avenir brings us closer to the market and enables us to serve Indian travel professionals more effectively.”
