Mayfair Hotels and Resorts has appointed Varun Mehrotra as Assistant Vice President – Sales and Marketing at its Corporate Office. With over 23 years of experience in sales leadership, strategic marketing, brand positioning, revenue optimization, and market expansion, Varun brings a wealth of expertise that will play a crucial role in strengthening the brand’s market presence, accelerating revenue growth, and driving impactful sales and marketing initiatives across its portfolio of 18 luxury resorts in eight states.
His career in hospitality began with Oberoi Hotels and Resorts, a globally recognized luxury brand, and he has since contributed to shaping sales and marketing strategies for some of the most prestigious names in the industry, including The Leela, Zuri Hotels and Resorts Ltd, Ista Hotels, Accor Group Fairmont Jaipur and Khyathi Solutions. His expertise in analyzing market trends, optimizing revenue streams, and strategically positioning brands has consistently resulted in sustained business growth and a competitive edge.
In his new role at Mayfair, Varun will lead the development and execution of a performance-driven sales and marketing strategy, focusing on expanding market reach, optimizing sales channels, and leveraging data-driven insights for performance marketing. He will play a key role in strengthening high-revenue segments such as MICE and destination weddings, fostering strategic alliances, and enhancing brand positioning. Additionally, he will drive digital transformation and innovative marketing campaigns to accelerate long-term profitability.
Recognised for his strategic thinking and results-driven approach, Varun’s leadership will be instrumental in scaling Mayfair’s commercial success and reinforcing its position as a premier luxury hospitality brand. His appointment marks an exciting new phase of growth, agility, and competitive excellence as Mayfair Hotels and Resorts continues to expand and solidify its market leadership.
