United Airlines has introduced a new tiered fare structure designed to offer customers greater flexibility and clarity when selecting their travel experience.
The airline will offer three fare options in premium cabins for long-haul international, transcontinental U.S. and select Hawaii flights: base, a new option, standard and flexible, that will join the airline’s existing basic, standard and flexible fares in economy.
The front cabin will also be branded United Polaris on select transcontinental U.S. and select longer Hawaii flights, and customers who buy the standard or flexible fares in United Polaris on these flights will have access to the United Polaris lounge. Customers who purchase the base option for United Polaris will still have access to the United Club.
The airline has also redesigned its website and mobile app interfaces to reflect the new fare categories, aiming to simplify the booking process. The updated structure is expected to roll out in select markets this month, with a broader expansion planned across additional long-haul international, transcontinental, and Hawaii routes later this year.
Commenting on the development, Andrew Nocella, Chief Commercial Officer, United Airlines, said, “These new tiered options give customers more choice and make it easier to find a fare that includes the benefits they want most – whether that’s a great value, added perks, or maximum flexibility.”
For domestic and short-haul international flights and travel in United Economy cabins on long-haul international flights, there’s no change to what’s included in the basic, standard and flexible categories; they will simply be displayed on United’s shopping pages in a new, clearer way.
In premium cabins on long-haul international and transcontinental U.S. flights and flights between the airline’s hubs in Newark, Washington D.C. and Chicago and Hawaii, the base category offers customers the lowest price point, the standard category offers perks like free seat selection, additional checked bags and the ability to make changes, and tickets in the flexible category are fully refundable and offer all the benefits included in standard tickets.
United Polaris (available for international, transcontinental U.S. and long-haul Hawaii routes)
United Premium Plus
