Since 2016, TTJ TRAVMART has revolutionised B2B networking in India’s travel sector, empowering Tier 2 and Tier 3 markets. With the launch of new regional editions, such as EITM, SITM, and WITM, the platform focuses on quality buyer-seller engagement, regional expansion, and impactful knowledge sessions, delivering unmatched business and high-ROI networking opportunities across the travel and hospitality industry.
In the year 2016, the team at Sampan Media Pvt Ltd, the holding company for TTJ (Travel Trade Journal), set sail on a new voyage to create a meaningful business networking platform for the travel, tourism, and hospitality industry professionals in Tier 2 and Tier 3 cities of India to interact directly with the airlines, tourism boards, cruise lines, hotels, DMCs and visa experts from the comfort zone of their home cities.
Bridging Travel Trade Across Cities
Raipur was chosen as the launch venue for the first TTJ TRAVMART, and the overwhelming response received set the course for the future in stone. Currently in its eighth edition, TTJ TRAVMART, with around 65 successfully organised events to its credit, has grown from strength to strength, covering cities like Lucknow, Surat, Hyderabad, Bhubaneswar, Bangalore, Cochin, Chandigarh, Guwahati, Pune, Jullundur, Kolkata, and Chennai. Initially, a one-day networking event featuring 20 sellers has grown to include over 55 sellers and more than 250 pre-qualified and registered buyers.
Regional Expansion with EITM, SITM, and WITM
Market feedback and demand initiated the launch of the first EITM (East India TRAVMART) in Kolkata in 2023. EITM was a bold step forward, given its two-day format with meaningful knowledge sessions with panel discussions, lectures by domain experts, product presentations, and business networking spread over three sessions, combined with camaraderie, bonhomie, and bonding over gala evenings.
2024 saw the addition of SITM (South India TRAVMART) at Chennai, and 2025 saw the induction of WITM (West India TRAVMART) at Pune. The uniqueness of the events lies in the mandatory screening of all registered buyers who are qualified by the buyers’ committee.
TRAVMART is not just for local buyers; it welcomes both local and outstation buyers, with 40 to 75 hosted buyers invited from different cities and regions, depending on the event’s location, making it a diverse and impactful networking platform.
From Events to E-Connect: TRAVMART Marketplace
The TRAVMART Marketplace is a novel initiative to extend business relationships into the online world. TRAVMART exhibitors and buyers can now register on the platform and interact with each other, raise enquiries, and close business online. This opens a new channel for business and helps forge long-term partnerships beyond the physical TRAVMART.
What Exhibitors Say About TTJ TRAVMART
As we head further into the year with the calendar resuming on July 09, 2025, with Chandigarh, we spoke to some of our exhibitors and partners who have experienced and benefited firsthand from the networking opportunities and their ROI from joining forces with TTJ TRAVMART.
Vikas Kandel, Managing Director, Airwings Tours & Travels, Nepal
We are a DMC specialising in Nepal and Kailash Mansarovar Yatra. Since partnering with TTJ, we have connected with numerous potential agents, some of whom have already started sending us business after meeting at TTJ events. While one-on-one interactions at the shows are excellent, we find that the two-day events allow us more quality time with buyers. We receive genuine inquiries and even secured a bulk booking of over 1,500 pax at the WITM in Pune. We have full confidence in TTJ’s ability to deliver and look forward to a long-term partnership.
Rajeev Nangia, COO, TRAC Representations
TTJ TRAVMART has provided a valuable platform to strengthen our presence in the South Indian market, helping us reach new agents and create relevant business leads for both Jamaica and Cheval Collection.
The programme is well-structured, efficient, and professionally executed, ensuring smooth interactions and optimal use of time for both exhibitors and attendees. We successfully initiated promising leads and follow-up discussions with key South India agents, with whom we interacted during SITM – South India TRAVMART, and have since progressed toward potential business opportunities. The online TRAVMART Marketplace, a platform launched by them, is a useful complement to in-person engagements, and we plan to increase our activity on it. We look forward to continued participation, with a focus on further expanding our brand reach and deepening partnerships in our priority regional markets.
Basant Kumar Giri, Founder & CEO, Ren Tours & Trek, Bhutan
We are a Destination Management Company (DMC) for Bhutan and have been exhibiting and showcasing Bhutan to tour operators and travel agents in India for over 10 years at various events throughout the country. We came across TTJ TRAVMART in a chance meeting at the last moment, which led to an opportunity to exhibit at the South India TRAVMART in Chennai in 2024. After Chennai, we have been with them at the WITM in Pune and TTJ TRAVMART Lucknow.
We applaud the team at TTJ TRAVMART for their flawless arrangements and execution of the event; the visiting agents were business-oriented and not the usual visiting card collectors. We successfully forged new partnerships with many of the visiting agents and had a great opportunity to showcase Bhutan to them. Absolutely positive and fruitful exhibitions; the fact that we have booked a place with them for their entire series in 2025 and the beginning of 2026 speaks volumes about the great job they do.
Priyanka Puri, General Manager, Island Life, Maldives
TTJ TRAVMART has provided us with a great platform where genuine B2B players have the opportunity to connect with productive agents, especially those who do not have access to big consolidator partners for the Maldives. It is an excellent opportunity for agents to interact with us and gain a deeper understanding of our product. The event flow is seamless, and we had enough time for one-on-one networking with agents. During the event, we met some agents who requested rates from us, which we shared. We now conduct regular business with them.
Maruthi, CEO, Hyderabad Tours & Travels
We are a DMC for South India. During a sales visit to Kolhapur, one of our local partner agents informed us that he was attending WITM Pune as a hosted buyer. We immediately contacted TTJ and confirmed our participation as an exhibitor. It was our first experience with TTJ, and we received a great response over the two-day show. We collected over 120 buyer agent business cards at our desk and were fully satisfied with the response and ROI. Many new agents are now in touch with us, and we have already confirmed our participation in the upcoming TRAVMART in Surat and Indore later this year.
Amit Soni, Managing Director, Infinity Adventure Travel & Tour, Dubai
Partnering with TTJ TRAVMART has significantly elevated our business visibility and market penetration. Their extensive B2B network and strong presence in the travel and tourism industry have enabled us to connect with new travel agents that were previously beyond our reach.
With the TTJ TRAVMART platform and promotional efforts, we have seen a measurable increase in enquiries, bookings, and brand recognition across multiple regions. It is a highly strategic alliance for scaling our growth in a competitive market. The sessions are well-structured, ensuring a good balance between networking opportunities, business interactions, and presentations. Overall, it is one of the more effective trade platforms in the travel industry.
Dheeraj Ranjan Kumar, Founder & Director, Balitrip Wisata
TTJ TRAVMART has provided us with focused access to genuine B2B buyers across multiple regions. It has allowed us to connect directly with serious agents, especially in Tier 2 and Tier 3 cities, where we have seen noticeable growth in Bali package bookings.
The face-to-face format strengthens trust and recall for our brand. The format is crisp, time-efficient, and well-structured. The event flow is seamless, with a good mix of networking time and pre-scheduled meetings. The quality of buyers is consistent, which makes the experience productive. We have already started transactions with multiple new agents we have met here during our interactions.
Pranay Nath, Director, I Love Japan
Our partnership with TTJ has been enriching. We regularly participate in TRAVMARTs organised by them to reach out to new and emerging markets in India’s heartland. This year, we received an overwhelming response at the Raipur TRAVMART. The WITM in Pune was a grand event held at an excellent venue and proved to be very productive. Lucknow, too, was rewarding.
The hosted buyer programme, which brings in agents from other cities, extends our reach far beyond the event’s location and ensures strong ROI. Japan and Korea are destinations suited to seasoned travellers, and our product has garnered significant interest among TRAVMART buyer agents.
By introducing our journey in TTJ’s print edition, we received the right exposure, with the correct message being positively conveyed to our target audience. Agents are now relating to our brand and associating us with Japan and Korea. We look forward to continuing our partnership with TTJ and will be present at all forthcoming TRAVMARTs, as well as the MICE Mart in New Delhi in October 2025.
Rakshit Kansal, Founder & Director, SR Destination
TTJ TRAVMART has been instrumental in expanding our market visibility across India. The focused B2B networking opportunities have allowed us to connect with serious travel partners, resulting in quality leads and valuable long-term collaborations. As a DMC specialising in Vietnam and Azerbaijan, this platform has helped us position SR Destination effectively among the right target audience. The TTJ TRAVMART format is highly efficient, well-structured, and time-optimised. The pre-scheduled B2B meetings, combined with excellent on-ground management, ensure that every participant maximises their networking opportunities. The event flow is smooth and professionally executed.
During one of the recent TTJ TRAVMART editions, we initiated a dialogue with a prominent outbound travel agency, which later converted into a successful series of group departures to Vietnam. The initial meeting at the event laid the foundation for a fruitful partnership that continues to grow. We plan to actively participate in all upcoming TTJ TRAVMART events across key Indian cities. Our focus is on promoting customised group tours and experiential travel packages for Vietnam and Azerbaijan, and we look forward to deeper engagement through these platforms. We have also started exploring TRAVMART Marketplace, and it presents a promising digital avenue for continuing conversations and nurturing relationships beyond physical events.
Jitender Choudhary, Founder, AV DMC
TTJ TRAVMART is a one-of-a-kind event designed to create cost-effective and hassle-free business opportunities, and we appreciate their commitment to providing a dynamic platform for all travel trade partners. With the opportunity to engage in 90 to 100 targeted business meetings, we directly connected with prospective partners. The networking experience was further enriched with cocktails and dinner, allowing participants to foster relationships beyond business discussions. Additionally, we had the exclusive chance to present our brand and services to a captive audience. We suggest that you join TTJ TRAVMART and take your business to new heights.
Sanjeev Gosain, CEO, Yorker Holidays Services
We have been very closely associated with TTJ TRAVMART since its very inception. We have seen their footprint grow and extend to newer markets year after year. From just a dozen sellers per show, we have seen TTJ now grow to almost 55 sellers.
Innovation is key to their success, and their format has now expanded to include two-day shows, namely East India, South India, and West India TRAVMART. These events come with value-added hospitality suites for hosted buyers, as well as knowledge sessions and panel discussions. They have also adopted automation, which aligns with our company’s direction. Their TRAVMART Marketplace is an excellent initiative at just the right time. TTJ TRAVMART is our partner in growth, extending our market reach, penetration, and brand recall, keeping a keen eye on optimising our ROI.
Amit Shrivastava, Founder & CEO, Be Happy Travel & Tourism LLC
TTJ TRAVMART has truly helped us connect with travel partners and grow our B2B network. The event feels more like a community than just a trade show – every edition gives us fresh leads and lasting relationships. We are excited to continue being part of it and are now exploring the TRAVMART Marketplace as well.
