Tour On has been named the official travel partner of the Punjab Kings for the IPL 2025 season. This strategic collaboration marks a significant leap for the bootstrapped travel company, positioning it alongside one of cricket’s most dynamic franchises and underlining its arrival on the national stage.
Tour On, known for its personalised global group tours, seamless corporate travel management, and customer-centric services, has rapidly built a solid reputation in the Indian travel market, all without external investment. This partnership with Punjab Kings signals a bold marketing move, representing one of the most ambitious campaigns ever undertaken by a self-funded travel brand in India.
From a marketing perspective, this collaboration is a game-changer. It’s rare to see travel companies, especially bootstrapped ones, take such bold steps into the high-stakes world of professional sports. It reflects a growing trend where travel brands are not just service providers, but strategic partners to elite organizations.
This partnership also shines a light on the evolving professionalism in Indian sports travel, showing how companies like Tour On are helping raise the bar by delivering world-class logistics with precision and heart.
The partnership with Punjab Kings, one of the most exciting franchises in the IPL, puts Tour On in the spotlight like never before.
