The Embassy of PERU and Promotion Agency of Peru for Trade, Tourism, and Investments, PROMPERU in India, hosted an exclusive ‘Bespoke Experience’ networking tourism event in Chennai. This informative networking session, attended by the top trade partners in the city, in a bid to strengthen ties with the leading travel agents from Chennai and to give them a glimpse of the bespoke experiences that Peru has to offer.
In recent times, there has been an increased demand for travel to Peru from India. To keep abreast with the growing demand, PromPeru India and the Embassy of Peru aims to intensify their efforts in Tier I and II cities in India through focused trade relationship-building exercises. The promotional agency targets to increase the visibility of the destination by working closely with the Indian travel trade to further roll out and promote enticing and innovative itineraries for Peru.
Luis Cabello, Trade and Tourism Counsellor, PromPeru India, said, “India’s outbound tourism has been rapidly increasing, and to tap into this demand, especially with younger generations seeking off-beat experiences, we aim to target the Indian travel trade to further strengthen our visibility in the market. We are also happy to announce that India has quickly become one of the top three Asian source markets of passengers to Peru. PromPeru’s continuous engagements with the Indian travel trade signifies the importance of India as a growth market for Peru on a global scale. We strongly believe that the market holds huge potential which is yet to be explored, and via our sales and marketing efforts we hope to reinforce our position.”