Pioneering in the India market to redefine luxury and create brand awareness, The Anam ties up with tourism and hospitality representation company BRANDit, as its in-market representative. The team will contribute towards positioning and showcasing the properties’ undeniable charms and increasing their visibility in the travel and hospitality industry.
In a statement regarding the appointment, Martin Koerner, Group Commercial Director, stated, “We are pleased to have BRANDit on board to help us establish a strong foundation for The Anam in India. With their track record, they have demonstrated an in-depth understanding of travellers’ preferences and sensibilities. Our joint efforts will enable us to gain greater visibility and penetrate the vast and diverse India market. The brand is confident that it can capitalise on this opportunity to elevate the India traveller’s experience with the highest standard of hospitality that we can offer.”
A sanctuary of contemporary luxury that harks back to earlier times, The Anam is Vietnam’s first five-star colonial-style beach resort. The Anam Group owns and operates two luxurious five-star resort hotels. The first is The Anam Cam Ranh, launched in April 2017, followed by The Anam Mui Ne to be launched by the end of 2022.
The brand ensures that the guests experience an atmosphere of a bygone era right in the heart of Hanoi from, the architecture to the interior design, right down to the tiniest details will help guests feel like they are transported back to the late 19th or 20th-century era. This resort was designed in the style of Vietnam’s Indo-chine period, and the resort has a romantic appeal reminiscent of this historical era. The architecture evokes a sentimentality with its imperial-style roofs, lanterns, large water vases, decorative pools, mosaic floor tiles, and stone pathways.
Laurent Myter, Group General Manager – The Anam, stated “India has become one of the most important markets for tourism in Vietnam. In recent years, more and more Indians have chosen Vietnam as a preferred travel destination. To capitalise on the growing popularity of Vietnam, we need to Identify and strengthen our business relationships with the Indian travel trade community. We are hoping to have a fruitful working relationship with BRANDit.”
“It is an exciting opportunity to be associated with The Anam and lead their efforts to attract Indian travellers and give them an exceptional experience,” says Lubaina Sheerazi, CEO and Co-Founder of BRANDit. She further comments, “In less than a decade, from a longshot destination, Vietnam has come a long way with a bang and is poised to become a destination of choice for travellers. We are confident that we will be able to effectively illustrate the charms and amenities of this property to the Indian market. Our team looks forward to enhancing our efforts to increase awareness of The Anam among the travel trade and media professionals.”
