The Tourism Authority of Thailand (TAT) is staging the “Amazing Thailand 10 Million Celebrations” to mark this year’s tourist arrival through 10 December reaching the 10 million milestone.
Thailand recorded about 9.78 million foreign tourist arrivals from 1 January to 5 December 2022 according to the Immigration Bureau. The number is expected to reach the 10 million visitor arrival mark on December 10, 2022.
Yuthasak Supasorn, TAT Governor, said, “Reaching the 10 million visitor mark so soon after Thailand fully reopened to international tourism on 1 October 2022, is the result of concerted efforts by all involved in the Thai tourism industry and all Thai people nationwide. As such, we give our sincerest thanks and appreciation to all tourists who have visited us this year.”
The “Amazing Thailand 10 Million Celebrations” are to welcome tourist arrivals on the date at seven key international and regional airports in Bangkok (Suvarnabhumi and Don Mueang), Phuket, Krabi, Chiang Mai, U-Tapao and Samui, as well as two border checkpoints in Sadao and Nong Khai.
A special prize will be presented to the luckiest tourist who arrives at Bangkok’s Suvarnabhumi Airport.
TAT has been continuing to actively promote Thailand as a preferred holiday destination in visitor source markets around the world.
Marketing and promotional efforts have focused on the ‘Visit Thailand Year 2022-2023: Amazing New Chapters’ campaign that invites visitors to discover the many existing and new tourism experiences on offer throughout the kingdom.
There is an emphasis on meaningful travel, and promotion of Thailand’s soft-power foundations, which include Food, Film, Fashion, Fight, and Festival. The kingdom offers a plethora of NFT products – Nature to keep, Food to explore, and Thainess to discover.