TBO, a leading global travel distribution platform, is proud to announce that its CSR initiative, ‘TBO Cares- Eyecare initiative’, has received the prestigious Magellan Award 2024 securing Gold in the ‘Travel Services’ – Overall-Giving Back Initiative’ category. The Magellan Awards, presented by Travel Weekly, honours the best in the travel industry, recognizing excellence in design, marketing and services across segments such as Hospitality, Destinations, Airlines, Cruise Lines and Tour Operators. TBO’s ‘Eyecare Initiative reflects its commitment to improving the well-being of its customers – travel bookers by addressing the eye health challenges faced by those who spend long hours in front of screens.
By this initiative, TBO embraces and demonstrates its core value of Care. This commitment witnessed a global awareness campaign on eyecare tips across all its marketing channels along with Eye screening camps at Travel Agent offices and on-ground events hosted for top Travel Agents including prime space for eye check-ups at the 2024 Arabian Travel Mart, one of the largest travel trade shows globally, as well as at the recent TBO Academy Travel Business Show in Dubai. Through these efforts, the campaign’s reach and effectiveness have been significantly boosted through social media amplification, resulting in heightened visibility and engagement.
Gaurav Bhatnagar, Co-Founder and Joint Managing Director, TBO Tek Limited, commented, “The Eyecare Initiative showcases our commitment to supporting the health and well-being of not just Travel Agents but also our employees who face similar issues. We understand the challenges of long hours at work, and this program ensures they have access to resources to prioritize their eye health. As we extend this initiative globally, we look forward to making a positive impact in the lives of travel professionals and demonstrating our ongoing dedication to the industry.”
With activities in countries such as the UAE, the Philippines, and India, TBO is expanding its Eyecare Initiative through partnerships with leading eye care brands, including Aster Optical and Al Hossam Opticals in the UAE, Ideal Vision in the Philippines, and Lenskart in India. This expansion aims to enhance awareness and provide essential eye care services for its customers in key regions and employees in India, reinforcing TBO’s commitment to fostering a healthier and more informed community in the increasingly digital travel sector.
The TBO Eyecare initiative is a global wellness campaign by TBO.COM aimed at supporting the eye health of travel agents, especially those spending long hours on screens. As part of its CSR efforts, TBO has partnered with leading eyecare brands to address the needs of travel bookers worldwide. In the UAE, it has teamed up with Aster Optical and Al Hossam Opticals to offer free eye camps, exams, and discounts. In India, TBO collaborates with Lenskart to provide regular check-ups for employees, while Ideal Vision offers similar services in the Philippines. With plans to expand into APAC and Europe, the campaign promotes eyecare awareness through year-round marketing and in-platform messaging.
