Tamara Leisure Experiences has unveiled the next phase of its growth strategy, outlining plans to launch nine new properties across India over the next three to four years. The expansion is aligned with evolving traveller intent, as guests increasingly prioritise destination-led, experience-driven and format-specific hospitality offerings.
The group’s growth strategy combines owned asset developments with a calibrated expansion in the asset-light segment, supporting diversification across leisure, business and experiential travel, while marking a selective entry into the fast-growing faith-led tourism segment.
Tamara’s expansion is anchored in sustainability, wellness and technology, which the company describes as integrated pillars guiding development. Each project is designed to reflect its local cultural and geographic context while contributing to regional employment, supply chains and community participation.
Commenting on the announcement, Samir MC, CEO Tamara Leisure Experiences added, “This phase of growth is rooted in Tamara’s foundation and is guided by three pillars. First, a destination first lens that allows each property to emerge organically from its cultural and geographic context. Second, the thoughtful use of technology to enhance guest experiences, personalise journeys and enable seamless interactions across touchpoints. And third, a commitment to responsible hospitality, where sustainability is embedded into design, operations and long-term value creation.”
As part of the 2030 vision, Tamara Leisure Experiences is planning to launch The Tamara Kaziranga luxury eco-resort, The Tamara Alleppey, an uber-luxury houseboat experience designed to redefine backwater hospitality; and The Tamara Hosur, a farm resort shaped by agrarian landscapes and slow living. The group will also introduce O by Tamara in Bodh Gaya and Whitefield, conceived as contemporary, experience-forward hospitality addresses for business and leisure travel. Its midscale leisure brand Lilac will expand to Velankanni, Kufri and Kannur, aligning with pilgrimage-led and coastal destinations. In Madurai, Tamara will foray into the wedding market with the launch of Kalyana Mandapam, envisioned as a culturally rooted venue for refined social and ceremonial gatherings. These projects are at various stages of development and are expected to become operational between 2028 and 2030.
“The Indian hospitality industry is at a clear inflection point, supported by sustained policy impetus and rising demand from both domestic and international travellers. Alongside leisure and urban hospitality, where we already have a strong presence, we see a clear opportunity to deepen our footprint in core categories and selectively enter the faith led segment, which industry estimates value at over USD 200 billion in India. While 8 of the launches will be our own investment, we have also signed our first asset-light deal in Kufri. As we step into FY27, we are actively evaluating opportunities pan India across multiple segments.” added Mr. Samir MC, CEO Tamara Leisure Experiences
Industry estimates indicate that India’s hospitality and tourism sector is on a strong growth trajectory and is projected to reach approximately USD 60 billion by 2028. Growth is being driven by a sharp rise in domestic travel, with total trips expected to approach 5.2 billion by 2030, alongside steady recovery in international arrivals. Increased public and private investment in infrastructure, including airports, rail connectivity, destination development and sustainable hospitality formats, is accelerating momentum across categories.
Currently, Tamara Leisure Experiences operates eight hotels across India spanning eco luxury resorts, business and midscale leisure categories, along with one AYUSH hospital. The expanding portfolio reflects the group’s integrated view of hospitality, wellness, culture and place as interconnected dimensions of guest experience.
