Taiwan Tourism Administration (TTA), Taiwan’s official agency mandated to promote the country’s destination profile, is scripting a robust growth story in India through its endeavor to build strong tourism ties with India’s ever-growing outbound tourism market.
Addressing media on the sidelines of the recently concluded SATTE 2025, Paul Shih, Director, TTA – Singapore Office, informed that TTA is confident of surpassing 38,000 in Indian visitor arrivals in 2024, eyeing a robust 20 per cent growth, while overall international visitor numbers are expected to reach around 7.5 million for the year. “We are very bullish about India’s outbound potential for Taiwan,” said Shih.
Shih was in India to strengthen partnership with the Indian trade, conducting and hosting a series of high-level meeting with the Indian outbound trade stakeholders. The TTA Singapore office Director was also part of SATTE’s inauguration and participated in an engaging panel discussion on India’s outbound potential titled ‘India on the Move: Cracking the Code of Outbound Growth.’
“Taiwan has returned strong after the pandemic with robust market-specific strategies and re-entered the Indian market starting January 2024. We have made our grand revival in the Indian market post-pandemic by hosting roadshows, FAMs, and digital activations, as well as participating at various shows and consumer activations to showcase the destination to the Indian travel fraternity and consumers,” Shih said on the occasion.
“As a result, whereas Indian outbound grew by 10 per cent in 2024, Taiwan welcomed 31,766 Indian visitors between January and October 2024, marking a 20 per cent growth compared to last year. This growth is a result of our continuous efforts in India, including trade partnerships, roadshows, FAM trips, PR, media, influencer marketing, and digital outreach,” he added. Taiwan received 6.2 million international visitors during this period – a remarkable 24.5 per cent increase over 2023.
Taiwan has invested heavily in trade activation and has strategically combined them with consumer activations, making it easier for the Indian partners to promote and sell Taiwan. He also highlighted that TTA’s focus on building an Incentives business from India in 2024 has resulted in significant growth in the segment. “Our constant efforts have resulted in a large Incentives movement of more than 1100 pax from Asian Paints to Taiwan this month,” Shih informed.
For 2025, Shih informed that Taiwan will continue to focus on Incentives coupled with the luxury travel segment from India through various strategic campaigns, while continuing to work closely with the travel trade, ensuring Taiwan remains a top travel choice. “We shall continue to promote Taiwan as the safest destination for Indians with the availability of Indian food including Jain food, accessibility within the island, great flight connections, and infrastructure to hold large events,” he added.
Additionally, he informed that TTA aims to build stronger partnerships with OTAs and airlines, creating tailor-made travel packages that cater specifically to the needs of Indian travelers. The tourism body also plans to reach out to East India market as part of its market development strategies, while further expanding its market outreach beyond metros to tier II cities across India.
As part of its global promotion campaign, Taiwan has recently launched the 3.0 version of Taiwan’s tourism brand, “TAIWAN – Waves of Wonder,” highlighting visitors can experience the unique charm of traveling in Taiwan throughout the four seasons.
