Swiggy, an on-demand convenience platform, forged a one-of-its-kind partnership with Tourism Western Australia (TWA) on the sidelines of World Tourism Day.
The collaboration aims to create awareness among Indian travellers about Western Australia as a holiday destination, blending Swiggy’s hallmark of instant convenience with the region’s relaxed and joyful travel experiences.
The campaign is live on Swiggy and Instamart from September 28 to October 11, 2025, across Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kochi, Kolkata, Pune, and Chennai. Strategically timed with India’s festive season and peak holiday planning period, it offers Tourism Western Australia a direct platform to engage aspirational outbound travellers in key source markets.
At the heart of the campaign is the Quokka, affectionately known as ‘the world’s happiest animal’, who playfully takes stage in the Swiggy customer experience as the happiness mascot. From appearing on post-order tracking maps in place of delivery executives to featuring on banner ads across the Swiggy and Instamart apps, the Quokka encourages users to pause from their daily routines and imagine the joy of a holiday in Western Australia.
A highlight of visiting Western Australia is the Quokka Selfie, a global social media sensation that has generated millions of shares and become a bucket-list experience for travellers. With this campaign, Indian consumers get a taste of that joy, bringing Western Australia’s most loved ambassador into their everyday Swiggy experience.
To further enhance user engagement, Swiggy has introduced a ‘Find the Quokka’ challenge that encourages its users to explore a digital travel map of Western Australia. This is an exciting, customised, and gamified journey that invites users to locate 5 Quokka icons hidden amongst the key travel landscapes of Western Australia. One lucky participant, selected via a lucky draw, will win return tickets for two to Western Australia, sponsored by Tourism Western Australia.
Speaking on the sidelines of the announcement, Tom Upson, Director Markets and Aviation, Tourism Western Australia, said, “India is one of Western Australia’s most important and fastest-growing visitor markets. By joining hands with Swiggy, we aim to inspire more Indian travellers to explore the breathtaking landscapes and welcoming spirit of our state. India’s quick commerce and online food delivery boom, led by Swiggy’s vast reach, offers us a unique platform to connect with today’s connected, convenience-driven consumers and place our destination firmly on their travel radar.”
“The Quokka is Western Australia’s charm. By bringing it into the Swiggy experience, we hope to spark curiosity among Indian consumers and inspire them to choose Western Australia as their next holiday destination,” added Upson.
Speaking on the partnership, Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace, said, “Swiggy has always looked at ways to go beyond transactions and spark meaningful engagement with our consumers. Our partnership with Tourism Western Australia reflects this vision. By introducing the Quokka into the Swiggy experience, we are creating a moment of joy that nudges our users to imagine the pleasures of travel, even in the middle of their everyday routines. With our deep reach across millions of households and our unique ability to blend digital and physical touchpoints, this collaboration is a great example of how brands can come together to inspire aspiration while staying rooted in everyday relevance.”
Arjun Mukundd, Country Manager, Tourism Western Australia, added, “Travel is about creating moments of happiness that last a lifetime. With this campaign, we’re inviting Indian travellers to imagine their own joyful moments in Western Australia, whether that’s taking a Quokka Selfie, exploring our natural wonders, or experiencing our unique culture. From food to travel, both Swiggy and Tourism Western Australia celebrate life’s happiest moments. This collaboration brings the Quokka, our most loved local, into everyday India while inspiring travellers to plan their own unforgettable trip to Western Australia.”
“This campaign is carefully crafted to align with one of the most consistent touchpoints in a consumer’s daily routine, the instant commerce platforms. They represent a vast ecosystem where we can effectively filter and engage with our target audience.”
