Summit Hotels and Resorts has announced the appointment of Shova Lama as Public Relations Officer for Sikkim, as part of its strategy to strengthen engagement with local markets and government institutions across the Northeast.
In her new role, Shova Lama will focus on building and enhancing relationships with various government departments and public institutions in the state. Her responsibilities include facilitating room bookings for official travel, coordinating hospitality arrangements for government events and conferences, and expanding institutional business opportunities for the group.
She will also work closely with local communities and organisations to promote Summit’s properties as venues for weddings, social gatherings, and private celebrations, thereby strengthening the brand’s presence in the regional events and social hospitality segment.
In addition, Lama will support government registrations and empanelment processes, managing compliance and documentation requirements. She will also contribute to the company’s expansion plans in the Northeast by liaising with stakeholders across neighbouring states to identify potential hotel properties for inclusion in the Summit portfolio under a lease model.
Commenting on the appointment, Sumit Mitruka, CEO of Summit Hotels and Resorts, said, “The Northeast has always been central to Summit’s journey, and Sikkim in particular remains one of our strongest operating regions. As our network of properties continues to grow across the hills, building closer relationships with government institutions, local communities, and regional stakeholders becomes increasingly important. Shova’s role will help us strengthen these connections while also supporting our expansion initiatives across the wider Northeast.”
