Home Tradeline STIC Travel Group launches new MICE brand in collaboration with TAB Consulting

STIC Travel Group launches new MICE brand in collaboration with TAB Consulting

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StepUp Xperiences, Stic Travel Group, TAB Consulting

STIC Travel Group, in collaboration with Take-A-Break (TAB) Consulting, announced a joint venture to launch StepUP Xperiences – a one-stop shop for international MICE requirements. The new company, headquartered in Cyber City, Gurgaon, plans to offer a complete range of services from travel logistics and accommodation to event planning and execution.

Speaking on the occasion, Subhash Goyal, Chairman, STIC Travel Group said, ‚ÄúAs the demand for outbound MICE travel from India continues to soar, we recognized the need for a specialized brand that can cater to the unique requirements of Indian corporate clients. StepUP Xperiences is the result of our vision to create a dedicated and independent brand that combines the rich experience of STIC Travel Group, and the dynamic team at TAB.”

‚ÄúOutbound MICE is one of the fastest growing segments in India today. A large part of that growth is driven by a demand for new immersive experiences at MICE events. It was to service this burgeoning segment that we sought to partner with an event company that aligned with our vision and had the expertise to deliver specialized and exclusive experiences,‚ÄĚ said Isha Goyal, CEO, STIC Travel Group.

“We are thrilled to partner with STIC Travel Group to launch StepUP Xperiences. After 15 years of successfully working with local and global corporates in India, we were keen to align ourselves with a brand that stood apart in the travel space. STIC has played a monumental role in driving trends in travel over the past fifty years and brings a wealth of knowledge and experience on outbound travel. We believe that our combined expertise and common corporate values will enable us to create truly unforgettable experiences,” said Abhimanyu Khanna, CEO of Take-A-Break.